now, fortunately lookalike audiences and hear their own naming convention when they're created. So I will rarely ever come across an audience one or audience to that doesn't look like thank goodness. Right. But just to be consistent throughout the account, you can still use the same naming convention that we covered before when we were talking about custom audiences. So there are two slight nuances for look like audiences that you're gonna want to be aware of and rather than just tell you, I figured it might be better and easier to show you. So with that being said, let's go ahead and pop back over to the desktop and name a few look like audiences together. Just you can see how it works in action. So you may have noticed in the last screen share that when we created the look like audiences, there's no section for naming them. You can just create them by default facebook names. It itself based off the triggers you can see here's the ones we created earlier. So I gotta look like it tells...

you the country it's 1% in the US and then the seed audience based off the custom books, metrics web traffic 30 days. This works pretty well. There's still a few reasons why you should name this one is just to be consistent with the naming convention. And then two is we like to add the size of the audience at the end of it first saved and for look like audiences so you can click on it and then come to edit And right here I can see the size is 2.1 million for this one. So I'm going to come in here and edit and just like before I'll start by the type of audience will say look alike us 1% and it's web traffic website visit 30 days, 2.1 m. Now The reason we didn't include the size of the audience for custom audiences is because they're always in flux. The amount of web traffic I get on a rolling 30 day basis may change month to month. Same for video views purchases, any given custom audience trigger. But the local like audience, even though it's based off the seat audience of a custom audience is still going to be a set size because it's the number 1% based off that country. So this makes it really easy for me to know how big my audiences are. So when I'm optimizing my ad sets, I kind of have an indication how much ad spend I can throw against an audience. This is a pretty big look like sometimes we saw earlier weren't so big. So if I look like I'm dealing with is only Just for the sake of example, let's just say 50K, then I know I'm going to be limited by budget. So if it's performing well, I can see the size of the audience right here in the naming of it. So I know I won't be able to put $5,000 a day against this. But again this one was 2.1 million. And then again this is a little bit more clean than the default. Anyone looking at this knows exactly what's going on and they know it to look like audience based on the U. S. I could even put us a two. So people don't get confusing as us. USA 1% website visit 30 days, 2.1 million. So then I save it Sinatra Rename. So let's do one more. This ones are 5-8%. Again I'm going to quit and it quick edit, let's check the size. This one, the size is 500,000 because remember this one is based in Australia, so I'll say look like Australia, Let's say 5%. Yeah. Sense. And it's uh really young facebook page engagement 180 days, 500 K. So again, some of these are based off the account, I use the shorter, l y always use a shorter F. B. For facebook. But again, this is a little more clean look and then it includes the size. So when it comes to optimizing it makes it really easy Because all its equal, I might see a 5-8%. I think it's a pretty big audience. But because it's in Australia, it's actually quite a bit smaller than the first one we're dealing with. So after you create the lookalike audiences, just go back in and make sure you edit them and rename them properly. And while we're talking about ending, you can do that for any audience too. So if I have, for example, a video view audience, I can come in like this one and maybe it's a mega video of the audience. What's great is I can come in and edit it and add a new video because maybe I just published a new video, this one, for example, and it's getting all these views great. I can go ahead and add in that video with the rest of them. So that way I don't have to always be recreating everything from scratch that makes it really hard on myself. You always want to make things easy on yourself and then I can just update that audience. There's a ton of features. We won't go over all of them, but just make sure you familiarize yourself with the different features in the asset library and that's how your name look likes

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Naming Convention for Lookalike Audiences

Naming Convention for Lookalike Audiences

Lesson Info

15. Naming Convention for Lookalike Audiences

Lessons

Introduction

Getting Started

Ad Breakdown 50% Content, 50% Targeting

Scaling Limitations: You're Always Limited by Audience or Budget

Quiz - WHY Targeting is So Key

Deep Dive into the 11 Types of Custom Audiences

Timeframe Breakdown

Naming Convention for Custom Audiences

Best Audience Sets to Start With

Using Event Audiences to Automate Lists

Quiz - Custom Audiences

What is a Lookalike Audience?

Which Custom Audiences Create the Best Lookalike Audiences

Strategy for Lookalike %