Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Expanding a Lookalike or Saved Audience
Okay, so what do you do when you're saved and look like audiences are the ones that are really crushing it. So to quote the joker from the Dark Knight, it's time for aggressive expansion. So look like audiences are easy, just like we discussed in earlier chapters, you start with 1% look like if that's performing well, then you might create a 3% of 5% to 7% etc. Just keep increasing it, saved, audiences get a little bit more complex since there's multiple ways to expand these. Right? Our favorite way is using facebook suggestions feature. This is an awesome way to let the algorithm do the hard work for you, you know, let them do the heavy lifting. So you're gonna thank me later for showing this to you. Let's hop back over our laptop and let's take a look and show you how to use this. So we discussed this a little bit earlier, how to use the suggestions feature. But again, I just want to hit on it the second time. This is a really great way to scale as well. So we're just looking at asse...
ts earlier in the last lesson and let's pretend that the second one of the safe Stephen King and shining fan performs really well, but I'm being limited by my audience where it's doing so well, but it's taking as much spend as it can. So one way I can scale is by coming in here to increase the size of the audience By using the suggestions feature. So I'm starting with 1 10K. I can first come here do fans of Stephen King, Stephen King book, Stephen King the writer and then maybe I got the shining down here. So maybe I also I'm interested in adding other books. Let's just see what even that's that increases by 10,000. So yeah, maybe I also want to include people that like it or Carrie. Right, Stephen King obviously has written think over 100 different novels. Some of these aren't steven Kane's, but they're just within the horror genre. Criminal jacket. The Conjuring carry the novel so I can use this suggestions future to figure out what else I might add. That will increase this audience size and then I can place more spin against it. So now I've gone from 1 10 up to 1 60. Obviously the more and more things I add in here, the larger the audience should grow and this one, the narrowing future is obviously impacting the size of it. So I could also do things like getting rid of narrow and just putting everything in this great your bucket instead of this bucket A and B. Just put everything in bucket A But definitely use the suggestions feature. Sure, King shining film at novel Carousel. So now I'm at 580,000. So these are all similar with the high overlap, but also unique, unique audiences too. So just another way to use this suggestions feature to help you guys scale, since that will be a huge win for clients is scaling the results. That's one of the toughest things to do in digital marketing is when something's working. How do I scale it without sacrificing that profitability? So utilizing suggestions? Feature is one way to get past the problem where you're being limited by the audience size. Alright? Now that we know how to scale audiences, let's move to the next lesson where we discuss how to split test audiences to narrow down your true winners.
Class Materials
Bonus Materials with Purchase