the next part of saved audience we want to go over is how to use this connections feature down here at the very bottom. This is to either include or exclude groups of people who are connected to some of the assets your clients my own. So namely we have the facebook pages, apps and events. So I've got three categories here. I can add a connection layer of people who like my page, friends of people who like your page or you could exclude people who like your page. Our favorite thing to do is this Middle one friends and fans of what we call this. So I can say friends of people who like your page, you choose a page, we'll just choose the Dennis you paige. And now what I'm going to see is I have a big audience of 3.1 million people. So the average Facebook user has 375 friends, I think Dennis has 10,000 followers on his page. So the 10,000, it's all those people's friends. Right? So that's where you get this 3.1 million from and this is great for social proof. So what this does is if I come...

over here to the facebook feed, you can see some piece of content. It shows above it that my friends like I and Kathy have shared this video, whereas I have some other ads or posts that don't have that. So when you target friends and fans see I can see when my friends are interacting unlike this, which is clearly an ad says sponsored, but none of my friends like this are engaged with it if they did, it would be over here on the top, so that's what you get. Is that social proof when you target friends and fans Now you can layer this in with other target because 3.1 million, that's a ton of people. And these are just friends of the fans like Dennis you. So I could also say that like Gary be on top of that, he's a marketing and I can see that drastically reduce the number. Right? So now I'm kind of qualifying those friends of fans and qualifying that connection. Let's do an example of another one. Clear out these interests. So same thing, you can do this for apps. If you're trying to drive new app installs, use the friends of people who've already used the app. So then they see the ad that they're friends already using this app, Pokemon go or facebook messenger or WhatsApp, they're more likely to download the app themselves. Again, as a social proof, if you're trying to drive people to the page of course or to the app, you can just, it's a way to easily target people already interested, especially if you're dealing with large numbers, some pages might have a few million followers or some apps might have a few million users. So in that case again, you could target people who have used the app and layer it with something else that you want, you might have something specific to say to those folks, same thing for excluding. So again, if I'm trying to get new users, I could exclude the existing user base, I'm trying to reach a new audience, I could exclude, you know, my current audience and I can do the same thing for events. So an event as a type of content we discussed earlier, how you can create a custom audience based off an event, you can also include this part of your saved audience where in addition to targeting people interested in sports, let's have a sports expo, I can also add on this connection of people who responded to your event or exclude people and then for the advanced combinations, this is similar to the detailed targeting where we're talking about narrowing and excluding, I can just layer multiple. So I can say people who are connected to Dennis you paige or the Logan young page but exclude people connected to the bullets, metrics page. Right? So and and maybe I want them to go to boost metrics page. So exclude my existing user base. And I can say people that are, you know, following either dentist or myself already, but aren't following the business, let's try and get them over that entity. Right? So you can see how you can work with the different audiences here to achieve the goals that you want and obviously this is gonna be a pretty small size, this one, most of people that like one of these two pages, of course, probably already like the blitz metrics page, So not a big audience to work with. So as always with all the other features, just keep besides the audience in mind. Typically you don't want to go below 1000 because it's not going to spend high CPM, all these bad things, but that's how you can use the connections feature and it's one of those three main assets at your disposal. And it's good just for an existing base, especially if you're dealing with a really large audience, you might just add these friends of fans on top of it or people who like your page on top of it just to get a little bit more specific to get some of that social proof. So to end out this chapter, our next lesson, we're going to go over how to do combo audiences up here. So let's go ahead and wrap up this lesson, Hop over the next one and finish up this chapter. Strong

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Using Connections

Using Connections

Lesson Info

20. Using Connections

Lessons

Introduction

Getting Started

Ad Breakdown 50% Content, 50% Targeting

Scaling Limitations: You're Always Limited by Audience or Budget

Quiz - WHY Targeting is So Key

Deep Dive into the 11 Types of Custom Audiences

Timeframe Breakdown

Naming Convention for Custom Audiences

Best Audience Sets to Start With

Using Event Audiences to Automate Lists

Quiz - Custom Audiences

What is a Lookalike Audience?

Which Custom Audiences Create the Best Lookalike Audiences

Strategy for Lookalike %

Naming Convention for Lookalike Audiences

Quiz - Lookalike Audiences

Demographics, Psychographics and Behaviors

Narrowing and Excluding

Geo Breakdown