Lesson Info
9. Best Audience Sets to Start With
Lessons
WHY Targeting is So Key
1Introduction
02:07 2Getting Started
01:31 3Ad Breakdown 50% Content, 50% Targeting
03:13 4Scaling Limitations: You're Always Limited by Audience or Budget
02:05 5Quiz - WHY Targeting is So Key
Custom Audiences
6Deep Dive into the 11 Types of Custom Audiences
30:57Timeframe Breakdown
02:51 8Naming Convention for Custom Audiences
04:42 9Best Audience Sets to Start With
02:31 10Using Event Audiences to Automate Lists
03:08 11Quiz - Custom Audiences
Lookalike Audiences
12What is a Lookalike Audience?
09:26 13Which Custom Audiences Create the Best Lookalike Audiences
02:27 14Strategy for Lookalike %
02:48 15Naming Convention for Lookalike Audiences
04:55 16Quiz - Lookalike Audiences
Saved Audiences
17Demographics, Psychographics and Behaviors
13:37 18Narrowing and Excluding
07:06 19Geo Breakdown
04:12 20Using Connections
05:08 21Combo Audiences
04:29 22Audience Sizing
05:00 23Naming Convention for Saved Audiences
05:55 24Quiz - Saved Audiences
Ad Implementation for Freelancers
25Get ROI for Your Clients
08:54 26Scaling: The 3 Ways to Grow a Custom Audience
02:19 27Avoid Audience Burnout
05:33 28Expanding a Lookalike or Saved Audience
03:31 29Split Testing Audiences
05:19 30Determining When an Audience is Not Performing
10:46 31Quiz - Ad Implementation for Freelancers
Conclusion
32Wrap-up
01:55Final Quiz
33Final Quiz
Lesson Info
Best Audience Sets to Start With
So we know there's 11 types of custom audiences and we like to use the time frame windows of 17 and days. So that gives us 33 audiences now. So should you start by building out 33 assets, well, hold on, not so fast. There are all different audiences you can test, but let's cover which ones you can get in place right away and start driving some actual results. So your website, custom audiences are going to be the most powerful people buy based off intent. This is why google ads are so effective. Imagine if someone is on google, they type in, I want athletic shoes, of course they're likely to buy from an ad at that point, facebook works with a news feed. So instead of harvesting the intent, we use advertising to generate the intent. However, some audiences act as a proxy for someone, someone who has intent to buy. If someone has been shopping around your client's website, they probably have some intent to buy. So by targeting these folks, we can achieve the relevancy that we talked abou...
t at the beginning of this course. So expect the R17 and 28 day website audiences will probably be your very top performers taking it a step further. We can also target people based off the specific actions they took on the site. For example, if they downloaded a free item, like an e book or they added something to their cart, but didn't check out you're abandoned car audiences are likely the highest intent audiences you have. These will be your best performing type of website. Custom audiences you can use in the next lesson, we're going to be covering how to set up these events is what they're called and your best audiences for moving people through a funnel, you know, before they go to the site will be your video view audiences. So at the end of the day we want people to go to the site and check out, but we know the average consumer needs seven touches with the brand before they're going to purchase Video view audiences are the best audiences to get the 1st 6 touches. Facebook lets you target as low as three seconds or as high as 95% of watch time. So three seconds is probably too short since most videos played by default. And a lot of these three second views are actually accidental, 95%. Again on the other hand is too long, you're only going to get a handful of people that watch that much of your videos So you should retarget based off a 10 2nd view. This is a solid indication they were interested in the content or brand And we recommend using 12th video view audiences over a seven day period to effectively drive people through your funnel from the first touch awareness through consideration down to conversion. So let's finish up this chapter by discussing one last cool trick with custom audiences and that is events
Class Materials
Bonus Materials with Purchase