wow. So one of the really awesome features and custom audiences is being able to bucket people based off the events that have occurred on the website. The Facebook Pixel has six standard events. So for example one of these is purchases we recommend creating an event based off audiences of people who may be purchased. You can use this for exclusions or creating look like audiences as well as showing as these people for repeat customers. This way you don't just have to manually upload your email list of purchases. Right? So let's head back over to our test account and show you how quick and easy it is to set up an event audience and show you a few other examples as well. The standard events are super nice from facebook, you set them up using the pixel on the website and it's a great way to automate. So you don't always have to be uploading lists. Stand events could be for things like purchases or lead sign ups at a cart you'll find them on their website. Traffic instead of U. R. L. If yo...

u come down here from your advances are based off the ones we've set up so I can do purchases again, even for the events, I can only go up to 1 80 days but I can create look like soft of this uses for exclusions. So this way I'm not always dependent on my client to constantly uploading lists if they're driving a lot of purchases. I want to use these event types of audiences and of course I'll name it properly. So I'll say custom purchase and that 2080 days. Right? And then it's really easy to do things on the fly this way again you're not so depend on lists if I'm in an e commerce client or maybe they're selling t shirts a lot of times, you might have repeat customers. So I could do A customer purchase event for 180 days then and exclude the 30s. I could say after they bought a month ago there probably ready to buy again because it's clothing or something people buy all the time. So then I can target those people. My repeat customers get more ry from from those folks. Right? So if you don't see the event you're used to seeing if you come in here and all you see is page view. It's because they haven't set up the standard events properly on their website. So you just need to go back to them and say hey can you set up the steering events to fire when the U. R. L. Is hit or whatever it may be. You know, they have to set up the triggers but there should be a set of standard events. Used to be nine that was six standard events. You can set up your own custom conversions as well. Again a lot of things. If your client has a download where someone can download an e book or elliptical or video from their site, you can set up an event for that and that way instantaneously you can throw people in those buckets. So multiple ways to do this. Right again. Another way is you can do the unique U. R. L. But I think the better way to do it is based off the event and great to use these, both for exclusions and for targeting purposes. So that's how you set up audiences based off events. That's how you name them. Pretty simple, definitely make sure you guys are utilizing this for your clients. Great. So that wraps up this chapter. You should be equipped now to create name and use custom audiences in the most effective way. You're probably starting to see already why these are considered the crown jewels of facebook advertising. So now that we have our custom audiences created, we're ready to create and utilize some lookalike audiences. This will be the topic of our next chapter. So let's get to it.

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Using Event Audiences to Automate Lists

Using Event Audiences to Automate Lists

Lesson Info

10. Using Event Audiences to Automate Lists

Lessons

Introduction

Getting Started

Ad Breakdown 50% Content, 50% Targeting

Scaling Limitations: You're Always Limited by Audience or Budget

Quiz - WHY Targeting is So Key

Deep Dive into the 11 Types of Custom Audiences

Timeframe Breakdown

Naming Convention for Custom Audiences

Best Audience Sets to Start With