Alright, so nothing and I mean nothing drives me more crazy than to audit someone's account, You're looking over their audiences and I see something named audience one or audience too. So when you're setting up ads and optimizing accounts, you just really can't afford sloppiness like this, even if you're starting a new account with no audiences in it for a client over time that accounts going to become more and more sophisticated. So by naming your audiences properly now you'll effectively keep your house in order. This is not just about aesthetics, having things set up properly, will actually allow you to optimize and create ads more quickly down the line and we all know time is money. So with that, let's dive back into our example account and show you a few ways that you can properly name your custom audiences. So you probably noticed when I was creating the audiences earlier, I was pretty specific in the way I named them. You want to name your audiences properly for the reasons we w...

ere just discussing, we're going to walk you through a few quick examples. One other thing too with all these different types of custom audiences, You want to organize things according to a three stage funnel of awareness to consideration to conversion awareness. Being your first touch conversion they're buying or signing up. So engagement, especially video ads, video audiences, page engagement audiences are great for top middle funnel, you're probably gonna find that website and email lists, audiences are great for bottom of funnel ap bounty and cities are great for middle funnel. Offline activities. Great bottom of funnel store visits. Again, pretty good. Bottom of funnel. But especially we talked about the consumer needs seven touches from for such a conversion, you're probably gonna find that a lot of this engagement audiences will be a great way to get those 1st or six touches. But let's show you how to name a few of these. You want to name it based off the if then trigger first I'm going to name what type of audience it is. So it's a custom audience. I'd like to use underscores and in this case if trigger is if they've been to the website In the past 30 days and that's my audience. So it's a custom, it's, I don't have to say if I can say website visitor days. And the point is that anyone looking at this knows exactly what's going on. Just like we were talking about. I've seen a lot of audiences named audience one or even just really random things. Basketball audience, T L A S three letter acronyms, Nobody knows what they are. So you might have A T. L. A. Some acronyms unique to the business. That's okay. But in general, make sure you name your audiences properly, you'll see in this account that we have dozens, if not hundreds of these audiences. So when it comes to creating ads and you have all these different options of audiences, you want to make it easier on yourself to know which ones to choose. And for whatever reason decided to reload this. Let's hop over this other tab. So again, let's say I'm creating a video audience And I choose one specific video. People watch 10 seconds, Choose the video, share this one. Global movement. It's the name on the right page, not a big deal. It's just an example and she's a timeframe. I don't want to seven days. I'll say again. Custom underscore Global Movement, 10 seconds video of you seven days. So you always want to choose the time frame. Yeah. Start with that. It's a custom audience. And then in the middle of what's going on. I always end with the time frame. So it's a trigger the 12th video of you. And it's this particular video, this global movement one. Let's show you one last example before we moved on for this last one, let's just do another engagement audience. People who have engaged with your page. Maybe this is a specific audience. 2nd. Say people have sent a message to the page In the last one day. It's a custom facebook page since she said one day. So you can see why that would be helpful as you're creating audiences for your clients. Make sure you name them properly. You can go and just use our naming convention if you like, if your client has their own, okay? But make sure using some kind of naming convention, keep everything organized and again, this will make it easier for you to optimize further down the line. See nothing too complicated about it. You'll thank us later for teaching you this naming convention and cringe when you get access to your client's accounts and you get to see some audience won an audience tools lying around. So now that we've covered the setup, let's dive in implementation, the fun stuff and this next lesson, we're going to be covering the best custom audiences to start with the drive Ry for your clients.

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Naming Convention for Custom Audiences

Naming Convention for Custom Audiences

Lesson Info

8. Naming Convention for Custom Audiences

Lessons

Introduction

Getting Started

Ad Breakdown 50% Content, 50% Targeting

Scaling Limitations: You're Always Limited by Audience or Budget

Quiz - WHY Targeting is So Key

Deep Dive into the 11 Types of Custom Audiences

Timeframe Breakdown