Introduction to YouTube Marketing
Lesson 1 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
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Introduction to YouTube Marketing
Lesson 1 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Introduction to YouTube Marketing
Welcome to the Youtube marketing class. My name is Phil eh banner. I'm the founder of video school Online and I'm so excited to have you here in this class, you're going to learn how to grow your business with Youtube. I'm going to show you the exact strategies that I've used to grow my own seven figure business and hopes that you can use some of these best practices to increase your business as well. So what exactly are you going to learn in this class? You'll learn how to start your own channel, how to create great videos on any budget that do convert to customers, how to get more subscribers and understanding why subscribers are so important on youtube. You're going to learn a variety of specific sales, funnel tactics and techniques, different ways to get customers from your Youtube videos, ultimately to buying a product and how to advertise using your own Youtube videos. The way that I've organized this course is a little bit backwards if you're completely brand new to Youtube. So ...
we start off with different sales funnel ideas. Then we talk about optimizing your videos and your Youtube channel. And then finally, at the end of the course is a complete section on starting out on Youtube. So how you create your profile, how you set up and upload videos, your default settings, all of those things. So if you're brand new to youtube, you might want to skip ahead to those later sections before coming back to the more marketing sections early on. But we wanted to start off with the best content first, the sales funnel ideas, the optimization and then the advertising aspect of Youtube as well. But let's get straight to the course content. And in the next lesson, I'm going to be talking more about why you should be using Youtube as a marketer.