Bonus lesson: Plan Your Video
Lesson 52 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
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Bonus lesson: Plan Your Video
Lesson 52 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Bonus lesson: Plan Your Video
once you have an idea for your video, the next step is to make a plan. This is the pre production process. Pre production is extremely important. It's something that helps your production and post production all run much, much smoother because we've gone and you've had the foresight to know what you're getting into. Just for this course alone. We've been outlines, we've done scheduling, we've gone back on the outlines, we've written scripts. I mean it takes a lot to make this all happen. But now that we're here shooting it, we know what to expect. We know what we're trying to get and we just need to film it. Pre production for us includes things like creating a timeline, creating equipment and personnel lists and also creating a budget. All of these things together can be put together as a treatment if you're doing a more professional shoot with a client. This is something you might want to be presenting to your client. It can also be used as reference so that you can keep track of eve...
rything you're doing while you're shooting, setting up a timeline is an important part of your pre production process. Now, this is going to look different from your feature length narrative to your Youtube channel timeline. But for any type of video, it's important. Let's look at Youtube though, because I think a lot of you watching this video will be starting your own Youtube channel. It's so important to have a schedule on Youtube or really any social media platform when it comes to video putting out consistent video is one way to grow your audience faster because people will expect and know that you're coming out with more content on a weekly or a monthly or a biweekly basis. Now there's no perfect rule for how often you should be posting. But once or twice a week is a great rule of thumb. So once, you know that you want to be posting videos once a week or twice a week or whatever it is, you can come up with a timeline for how long it will take to create that video. That is going to include things like planning out the video, shooting the video and editing the video and any time it takes to put it online and publish it. And to actually do this start from the end, When do you want to publish a video? If it's monday and you want to publish on friday, think about when you want to shoot it, Maybe you want to shoot it on monday or Tuesday, when are you going to edit it? When are you going to set it up online? And maybe you can do it all in one day, but just start to think about how big what the scope of your project is and work backwards to create your own timeline. And next you'll need to think of your crew and equipment. So who's going to be on the set with you? Do you have someone to help with lighting, camera, audio, who's engaging with the subject and these can all be covered by one person or they can be a whole team of people alongside that. You need to know what equipment you have or what equipment you'll need to rent. Do you have your own camera? Do you have lighting can use natural lighting? You know, there's so many different tools and toys you can play with, but when you're first getting started, just use what you have, use what's available to you and really focus on your story, Focus on what's in front of your camera now that you figured out everything you need to shoot this, you can create a budget basically. The budget includes your costs from beginning to end. That means paying for production and post production. So for the total budget, things to think about our equipment, crew, transportation fees, food, post production, um such like editing or assets like creating new graphics and also music composition and potentially distribution fees. This can all seem a little daunting, but we're going to walk through our pre production checklist in the next lesson