Intro to Digital Marketing YouTube Lessons
Philip Ebiner
Lessons
Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05 3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58 50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30 53Conclusion and Thank You
01:07 54Final Quiz
Lesson Info
Intro to Digital Marketing YouTube Lessons
Hey Youtube marketers, welcome to a new section of this course. This section is all about the basics of Youtube setting up your channel using the platform. All of the things you might be confused about at this point. Things I've talked about earlier in the course, like adding cards and end screens. That's all going to be explained in this section. And even more, the lessons from this section are taken from the Digital Marketing Masterclass and I'm going to give them to you all free right here because I think they're going to be of true value to you. Even though I created this course more as the marketing side of using Youtube, I realized that a lot of people who sign up for this course might not know all the ins and outs of using the platform, even though I recently created all of these lessons, Youtube changes all the time. So if there are any glaring issues or things that I explain in the following lessons that are different than what you're seeing on Youtube, let me know and I'll tr...
y to update those lessons, feel free to jump around through this section. Two lessons that are specific to you. If there are things you already know and understand, go ahead and skip them. If not feel free to watch all of them and I hope you enjoy the content. Thanks so much and have a beautiful day