Bonus lesson: What Type of Video Should You Make
Lesson 51 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
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Bonus lesson: What Type of Video Should You Make
Lesson 51 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
Lesson Info
51. Bonus lesson: What Type of Video Should You Make
Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Bonus lesson: What Type of Video Should You Make
let's start the video production process. And the first thing we need to know is what type of video are we going to make and to know what type of video we're making. We have to know what our end goal is, who our target audience is and ultimately where we're going to be sharing our video, knowing your end goal for your video is very important. Are you trying to entertain? Are you trying to educate or you're trying to sell? This is really going to inform you on what kind of genre and video you're making and what you're gonna need to create that video as well as getting it out there. So music videos and comedy sketches are more on the entertainment side of things versus a promotional video or commercial, which is trying to sell things or a tutorial or a documentary, which is more about education. Knowing the difference between the genres will help you make your video. You'll be able to figure out details like what shots are going to do, what your characters are going to be like, the light...
ing, the compositions, how to edit your film and what graphics to use. It will also eventually help you on knowing where and how to share your video, once you know, your end goal and what type of video you'll be making. You need to know who you're making your video for this is your target audience, your target audience are people who are already interested and searching for videos about your topic and it's important to engage with this audience because they're the ones more likely to like and share your content and open you up to a bigger audience. So there are many different places to share your content and here's just a few key tips of how to choose the right platform for you, tip number one, if you're going to be consistently making videos and trying to build an audience, Youtube is really the best place right now to do. So there's a lot of people that have built entire careers around youtube videos, tip number two, if you're making a video that's under a minute and really is more so to advertise your company and try and get people towards your website instagram and twitter are great platforms to share those videos, tip number three. If you're looking to make more creative videos and be a part of a community of filmmakers. Vimeo is a great place to do. So, tip number four facebook is another option. A lot of people choose to share from other platforms onto facebook, but you can also upload straight to facebook and of course now there's facebook live, so you can livestream things to it and this is a great way because it shows up cleanly on the newsfeed, A lot of people are just started scrolling through and we'll watch a lot of videos throughout the day and they can share to other platforms, which is really nice at the same time, directly uploading to facebook can detract from your youtube views or from your instagram shares or whatever it is. And to go right into our tip number five, we believe that when you're first starting off as a video creator, you need to pick a platform. You need to be focused and you know what type of videos you're making, who your audience is and where they're going to be watching it. It'll help you grow faster and get more shares and likes all around.