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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Add Tags
as we discussed previously stuffing your title or your description with a long stream of keywords is not only unlikely to help your video perform better, but it's against Youtube's community guidelines. Instead the best place to put all of the key words and phrases related to your video content is in the tag section, tags are just another form of metadata that youtube uses to better understand what your video is about and who it should suggest it to like your title and description tags should be both accurate and relevant using tags that don't accurately represent. The content of your video will not help you because when your video doesn't deliver what it promised to a viewer, your watch time will decrease and then youtube will stop recommending that video to new viewers so it actually hurts you. So that's the purpose of tags. But how many should you use and how can you best optimize them for Youtube search? Well Youtube has no official recommendation on the number of tags it's looking...
for in any of its online documentation. But during our Youtube partner consultations are manager at Google always said as many as are needed to describe your video, which is pretty vague. So when I pressed her a little further, She said, anywhere between six and 12 tags is suggested, all that to say. I don't have a strong feeling that Youtube really cares about perfectly optimized tags and I don't think it will actually make or break a video but that doesn't mean they should be ignored. Here's a few tips we've learned over the years to quickly generate a list of optimized tags focus on both keywords and key phrases. The tag field is not limited to just single keywords. You can use sentences and short alternate titles. Anything that will help youtube understand your video better. Should go in the tag section. Don't worry about punctuation, capitalization or preposition tags are for youtube only, they're not for users and you only have characters. So if you use phrases eliminate words like the A at on cross reference other videos that have similar content. So if you mention a previous video in your video that you're posting, be sure to include similar tags from both videos so that Youtube knows that the new video is related to the old video. Does that make sense? Provide context tags are a great place to tell Youtube who is in the video, what they're doing and why they're doing it and when it's happening, if that's relevant to the video, for example, let's look at our is college worth it video as an example, a tag section for that video might look like this mike and Lauren is college worth it. University student loans debt florida State University advice college versus trades vocation as you can see, we make sure to include who was in the video, what topic was discussed and why there might be doubt and a little bit of context like our alma mater florida State University if you want help creating tags, there are plenty of online keyword generators and metadata scrapers that you can use to improve your tag optimization. But personally, I don't think tags influence youtube's decisions enough to spend that much time or in some cases quite a bit of money purchasing those tools, right tags as if you were describing the video to a friend and I think you'll do just fine.