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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
YouTube Studio - Playlists
in this lesson, we're going to take a deeper dive into playlist. So from your dashboard, if you hover over other features, you can click this playlist button, which as you see there, it actually isn't built into the new Youtube studio experience yet. So if you are on the classic creator studio, you'll find playlists under video manager. So click on video manager, then click on playlist. And this is basically where you see the same options. So it takes you to this page. So here you have all of your playlists and here you can see what it looks like. If you have existing playlists here, you can see all of mine art classes online course, Masters personal finance videos. It's a good idea to create playlists for all the major categories of your videos. These playlists show up on your channel. So if someone is coming to your channel, they can click on the playlist tab and it's just an easier way to find your videos. You can create new playlists up here by clicking new playlist and creating a ...
playlist title. And then as we saw back before on the video page, you can see on the video page of the Youtube studio. You can add videos to the playlist. Also when you are uploading, you can add videos to playlists. Also again note that I have these two buddy extension installed. You're not going to see these actions or anything like this um without it installed, but you don't need that, you can filter by newest, created oldest created A to Z. And then if you want to go in and edit a playlist, you can click this edit playlist button, so let's go ahead and go into adobe Lightroom tutorials and click edit playlist. This takes you to the playlist itself. So to edit it, just click edit here and it's going to take you to another page where you can edit, add a description, you can edit the title, you can add videos to it. So if you click add videos, you can go through your videos or through you can actually add videos from any other persons channel to your own playlist. You can adjust how it appears. So if you click playlist settings you can see that it has the privacy settings and then the ordering. So I like to have all of my playlists ordered from date added. So any the newest videos will show up first. Sometimes you want to have a manual ordering. For example, if you've created sort of a series of videos, you might want to manually order it or you can do it most popular really. Any of these. And so actually date added or date published is probably the best option because sometimes I had I add videos later that have been published for a long time. You also have this option for allow embedding. So people can actually or you can embed or other people can embed an entire playlist onto a website, which is a cool thing to do. You can also create auto add rules. So for example, if the title includes or the description includes or tag includes Light Room, for example, now any video that I upload that has Light Room as a tag will automatically be added to this playlist, which is a really cool option. You can also choose to allow collaborators to add videos to this playlist. Um if you turn this on, you can create a link and they will be able to add videos with that link. Once you're done, just click the save button. Notice that since I added that auto add confirmation. It shows that one recent video matches this rule, I'm gonna check that button and click done. So it adds it to this playlist. One more thing to note is if you want a specific thumbnail to be the thumbnail for this playlist, you can find that video, click this dropdown button for more and choose set as playlist, thumbnail and that thumb nail is going to be the one that actually shows up on the playlist itself here. You also have an option for sharing. So this is where you can share links or embed this playlist into your own website. If you drop down the embed settings, you have different options for video size showing player controls or not showing the titles and other options like that. Okay, so that's pretty much it with the playlist, um as you can see it's taking me back to my channel itself and so here's just like kind of the general playlist page. So on the channel itself, you can edit your playlist, you can add playlist, you can um, also move around on your channel, how your playlist appears. So right now it's set up so that it shows the playlist with the most recent video added, or you can change it to the date created, newest or oldest. So that will order it. If you have, if you want your oldest playlist to show up first, you can also show your playlist up as a list or a grid. So this is what it would look like if we have a list, but I like how it looks like as a grid. So I'm going to keep it as a grid. So that's pretty much all I want to show you about playlist. If you have any other questions, please let me know. But remember, this is going to be built into the Youtube studio in the future, so it's probably going to be an option under here or it might be in the videos page. Um, but eventually it will be here in a different spot. Thanks for watching and we'll see you in the next lesson