Advanced YouTube Ads - Part 4
Lesson 23 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
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Advanced YouTube Ads - Part 4
Lesson 23 from: Grow Your Audience with Youtube MarketingPhilip Ebiner
Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Advanced YouTube Ads - Part 4
now we're going to actually create our adds to go find the U. R. L. For the video you want to create an ad with, it's gotta be your own go back to google Adwords and then search or you could even just search for it here. Or you can paste the U. R. L. Alright, so here it's found that video and you can choose if you want it to be an in stream ad or a video discovery ad. Or if it's only six seconds long, you can choose a bumper ad which remember we talked about in the first lesson of this section. Those are six second ads when determining which one you want out of these two. If you have an in stream ad, you want to make sure that the first five seconds of your video are really stellar because if not then most people are going to click away from your video unless they know what the video is about. So for this video, my ad starts out like asking the viewer you're here because you're interested in photography, right? And you want to learn more about the basics, which I think is a catchy way ...
to start an ad. And so I'm going to use in stream ad. If you think you're the start of your video isn't as catchy and you think maybe perhaps having a headline with a description will be more enticing for people to click on, then that might be a good option to use the video discovery at. Instead I'm going to use in stream and here we can choose a final U. R. L. For our video. I want people to go to this free course of mine. So I'm going to take this link paste it here, make sure that the H T. T. P. S. Is at the beginning and then I'm going to change my display your RL because I don't want this to show up like this. So I'm gonna just call it video school online dot com. Okay? Like that on the right hand side you can preview what it looks like on mobile or desktop and you can also see what it looks like on partner videos. So this is remember what we're talking about with the network partners. The video might display on a website like new york times or something. And I don't know if they use google ads on new york times, but on a website like that it might look a little bit different. Like so below you have this option for a companion banner which is an image that appears next to your ad. I would definitely recommend just using auto generate for now. Like they say, by uploading a video, it's a little bit harder, especially if your ad is showing on mobile or other websites. So I would just let youtube do its thing. And then lastly you give this out a name On the very far right. You have your weekly estimates. So based off of all the targeting that I've chosen, which is very basic. I actually ended up taking out all of my audiences and my content where it's located. So it's basically a worldwide audience. It gives me my estimates of 3.9 K To 8.6 K Views. These are the impressions and then the average CPV, which is actually pretty low. And that's probably because I have a worldwide audience. So when you have all of this set up and everything is to your liking, click save and continue. And now we end up on our ad group page. So here we can see the group that we've created. If we click on the group, we can see the ads that we have that are going to be displayed for that group. If you click on videos, you can see the video that you just set up as an ad. And there's this other option that I want you to look at edit called Action. So when your video ad plays and someone hovers over the video, a little button will pop up with more information about the product or the website you're actually linking to. And so you want to make sure that it's set up properly for this headline. And I'm going to choose and roll for free today exclamation point, make sure that the link is there and then display your RL will be www dot video school online dot com. So it's not as messy. And with the image being optional, I'm just going to leave it off click save. All right. So you can also navigate a little bit easily by using this stream of links up here at the top. So if I want to go back to all my campaign pains, I can do that. I can find my specific campaign that I was working on down here, click on it there and you can see that my campaign is pending. That's because I haven't started this campaign. I said it's just start on a future date and once it's been approved and once that date arrives it should be running. Cool. So that is the advanced way to set up youtube ads, like I've said before doing this is not an exact science. There's nothing that I can tell you and teach you in this class that will show you this is exactly how to be successful. It depends on who you are, what your company is, about, what you're promoting, what type of video you're doing, what your advertisement is, how good of a video it is. How well does it convert to people wanting to click on your links and then it depends on the keywords you're targeting, the audiences you're targeting, the content and where you're at is displayed and all kinds of things, luckily with google ads, we get all of that analytics for how well our ads are doing, who's watching them, how much it's costing. So it will take a little bit of time and money to determine what works for you and your business. But now you should understand how to set up your own campaigns with Youtube ads and google adwords. If you have any questions about this or anything else in this lesson, please let me know I'm here to help and I want to make sure that you understand exactly how to do this process. Thank you so much for watching this section and we'll see you in another one.