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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Types of YouTube Ads
Welcome to this brand new section of the Youtube marketing course, All about advertising on Youtube. So this is when you actually promote your own content, your own videos on other places on Youtube. First, we're going to understand all the different types of ads this way when we go through the next lessons and you see an actual sample promotion and we show you how to use the platform to promote videos. You'll understand what you're getting into Youtube. As of this great chart. You have display ads which appear on the page with another video. This will appear on the right hand side of a video or it will appear below it here on this page. You can see an example of this ad right here, make a tattoo composite. This is not a related video that suggested or recommended for me. It's one that was paid to be positioned right here. If my video player was actually larger like this, then it shows down below it. Overlay ads show up on the bottom part of your video itself. Here's an example of an o...
verlay ad that appears at the bottom of a video screen. Here's an example of the skip a ble ad Where after five seconds you're able to click skip to actually skip the ad and get to the content. These ads can be These ads can come at the very beginning or in the middle of your video. The nonce capable video ads are similar but you can't actually skip them after five seconds and they can also be at the beginning or during or after. The video plays Bumper ads are a new reform of ads that are similar, but they are limited to six seconds long and they are not skip a ble. And then lastly we have sponsored cards. So just like you can create cards of your own sponsors can promote products that are relevant to your video through the Youtube cards that appear on your video. The different ads will cost different prices and we'll see more information about that later on in this section and you have the options to choose either type of format. Those are the different types of Youtube ads currently available. Sometimes these things change. So if this is outdated, let me know or I'll try to update it myself. Otherwise, let's move on to the next lesson and actually practice creating Youtube ads.