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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Start Your Channel
Alright so here we are on Youtube and the first thing you want to do is sign in so click the sign in button in the top right. If you already have a google email account then that's great. Just sign in if not click create account, I'm going to go ahead and create an account just um so that um I can start from scratch and get going as if I was completely new to Youtube. If you don't already have a google email or a gmail you can create a gmail account instead. So I'm going to go ahead and do that. So for this I'm going to do video school online 1@gmail.com. Alright, so now it's going to ask you to verify your account and so you'll want need to put in a phone number or your your date some of this is optional right now but in the future you might need to to verify. Alright next you're going to have to go through the privacy and terms and agree with those. So click I agree and now your sign should be signed in or be able to sign into Youtube. So now that I'm signed in, if I click my profile...
icon up here notice that I don't have a channel yet. If I click my channel, this is going to ask me now to create my channel so I can create a channel under my name or use a business if you're doing it for yourself, just type in your name here or if you're using it for a business, click use a business or other name. So this is where you would create one for your brand name. I'm not going to do that, so I'm just going to go back and I'm just going to say Phil epner to for now because I already have another channel and then click create channel and that's how you get started with creating a channel. So once you've done that, make sure that you are at this point here with me and then we'll continue with the next lesson.