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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Types of Videos to Make
in this video, I want to give you some ideas for types of videos that you can make for your company. I know that in the previous lessons I've been showing videos that I've made which include mostly tutorials or direct promotions for my products, but those might not relate or work well for your product. So here are some ideas. Aside from tutorials, you can do product demonstrations where you actually show your product, you show what it is, what it does. Think of your classic daytime television networks that do a lot of product demonstrations where they're showing, how well does a particular product clean a stained shirt? How well does a mop work mopping across the floor? What does a specific type of jewelry look like? That's a product demonstration? Another great type of video is customer testimonial videos. This is great for S Ceo and just for building that like note and trust value for your brand. While you might not think people are going to be searching for a testimonial video, you'...
d be surprised at how many people do look for reviews which now that you think about. That, that makes sense. You're always looking for reviews of products and services you buy. I bet anyways, often, when I'm purchasing a new product, especially a more expensive product, I'll be searching out for reviews on google on amazon wherever I'm purchasing it. And if there's a video in the search results, I'm much more likely to watch that video than to read through an actual review. This is why on youtube. Unboxing and review videos are so popular. So get people from your audience from your customer base to review the products that you sell them. The next type is a business introduction. This is sort of like the Youtube ad I showed you in the last section where I was telling people what the Youtube channel has to offer and pitching people to subscribe. But this is more about your business. It's just a general overview of what your business is, who you are and it's not just great for being on your Youtube channel, but it's also great for putting on your website. Remember people like to watch videos more than read through content nowadays. And so having a video on your website is really important. You can put it on facebook and your other social media platforms as well with the business intro video, you have complete control for what you say and how you represent your own brand Behind the scenes video is another great type of video as companies become more personal and open up more and more to the consumer, it's a good idea to lift that curtain for your own company, consumers expect that they want to see the inner workings. It's part of that building trust with your audience. So I'll often show videos about how I create my own products and services. I show videos about how I make online courses about what cameras I'm using, about all the behind the scenes stuff that people might be interested in. This builds trust with your customer with the viewers who have subscribed to your channel. Again, making it more likely that they'll actually make a purchase when you pitch something to them, tips and tricks are related to tutorials, but it might not necessarily be related specifically with how to use your product. For example, if you do make some sort of cleaning supply that is supposed to clean kitchen counters even better, The tips and tricks video might not just be, how do you clean a counter with X, Y Z. Product? It might just be five tips for keeping your kitchen cleaner. And then within those tips you feature the product. People are always looking for these kinds of life hacks to make them and their life more efficient. Another kind of video is live presentation and Q and a videos opening yourself up to your audience so that they can ask questions with Youtube. Live streaming. You can get people to engage with you right then and there asking during a live presentation, you can hold questions or ask for questions beforehand to your audience on Youtube or through your email list. And again, this just builds that trust with you. If your company does go to any conferences or things like that, you might want to find a way to live stream that presentation or at least record that live presentation and put it on youtube later on commercials is another type. This is a direct promotion of your video, F A Q. S. This is a great other type of video. It helps your audience out. It makes them happier when they are struggling with your product or service and they can easily find the answer. And it helps make you more efficient. As someone who can support your customers think about the most popular questions your customers ask or survey them and ask them what are the biggest problems or questions that you have and make videos for each of those problems, chances are more than one person will have this question. So having this library of support videos is going to make your life a lot easier. And my last idea is to do video interviews. This could be interviews of people on your team, talking about the company, talking about the background, the history of the company or you can find people in your industry that maybe they're a competitor or maybe there's someone that is in a related product or service that works well with your own. And this is good because it grows your audience using the presence and the power of someone else's brand. This is probably one of the best ways to quickly grow your audience finding experts and thought leaders in your industry to interview because other people might be searching for content related to that expert or that Thought Leader. And then when it ends up being a video on your Youtube channel, they become aware of your channel and your brand that way. Looking at this list, the ones that stand out the most to me, the ones that I think you should start out with are a business introduction which just talks about your general business, who you are commercials for each of your products, customer testimonials and then tutorials or tips and tricks for all of the products that you have from there, you can expand with these other video ideas. I hope this gets the brain working and the next step is really to make a list, write down all the topics and the ideas that you have for videos. I find that writing things down actually gets me to take action and have more results than just thinking about them. So thanks so much for watching and we'll see you in another video.