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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
Ad Revenue Funnel
in this lesson, you're going to learn about the ad revenue model, not you promoting your videos with ads, but how you can make money from your own youtube videos from other people putting ads on your video, you know, the ads that pop up in front of Youtube videos, the ones that you have to skip after a few seconds. When people click those links, the creator of that video makes some money. The amount of money differs depending on if the video and the content and topic of that video is valuable to advertisers or not. For example, a compilation of funny videos probably won't be as valuable as a dog training series of videos because with the dog training videos, advertisers related to dog training can target that exact customer. The way the funnel actually works is that people find your videos, they watch your video and then while they're watching that video, either before the video plays or during it, they click on an ad that pops up on the video, you may make money from people clicking o...
n that ad or perhaps just from that impression of the ad for people who watch it, Not necessarily click it at the end of the day, this doesn't result in a customer for you, but it does result in revenue. Let me show you a few of my videos that have done best with making ad revenue. And let me talk about why these videos have made the most through added revenue and what you should be doing if you want to make more money on Youtube through ad revenue. One of my passions is personal finance. So from time to time I will put together some sort of educational video or tutorial about personal finance here. This video is about the 4% rule, which basically is what some people use as determining how much money you need to retire. This video since 2015 has received over 500,000 views and from those views, some people have actually clicked on ads. Not only do I get ad revenue from this video, but I've linked to a related course, the personal finance masterclass and I make money from that as well, which is cool because you can do multiple funnels with one single video if you want. Here's another video how to retire early and with these videos, I spent a little bit of extra time making it high quality, a little entertaining with motion graphics and it's on a topic that is searched for a lot on Youtube and online in general, This one has over 700,000 views since 2015 as well. And then lastly this is a top 10 videos for how to earn passive income and wow, you can see how young I look there at least I think I look a little bit younger. I still have my earrings in there, wow ah and I get comments on that a lot. Why should I listen to someone that looks like me on top 10 ways to earn passive income. But at the end of the day, this video has gotten over a million views, 14,000 likes since 2015. So what do all of these videos have in common? They're all about personal finance and these are the videos that have earned me the most money on Youtube. It's against YouTube's policy to share exact numbers on how much you make through YouTube ads. But what I can tell you is that from these three videos alone, I've made over $10, over the past couple of years. All of this is completely passive since creating the video, some people want to use Youtube just like this to make money to earn a living. I will say that it's a bit harder to make a full time income from just ad revenue. You'll need a channel that is consistent, has a lot of subscribers and is valuable to advertisers. Something that probably won't happen overnight. A lot of people in my other Youtube classes have asked why aren't my videos being viewed, Why can't I get subscribers? And they're only a month or two months in. Sometimes they're only a year in or maybe only two or three years. And I'm saying only one or two years because I want you to understand that for most Youtubers it takes a long time to grow an audience and to get videos that have this amount of views now. If you look at my channel? None of my personal videos have gone viral in the sense of getting a lot of traffic, thousands of views in the first sort of weeks of launching them or in a short amount of time. All of my videos have sort of grown slowly over time. Those three videos ended up being my most popular videos and in turn made me the most money from ad revenue. So you might be wondering Phil why don't you create more videos like that on youtube? And the truth is that I can make more money from not non Youtube ad revenue from selling my own products and services then from Youtube ad revenue with my videos. I'd rather spend my time creating content about video production, photography, motion graphics because I can sell my other products, which is the majority of my products through those videos. If at the end of the day, all I wanted to do was make Youtube ad revenue though, I would look at my analytics and it's easy to see that personal finance videos are the ones that do the best are very popular and make the most money. And then I would just create more videos on that topic. But as I mentioned, this didn't happen overnight and understanding those analytics won't happen overnight as well. So while you're building your Youtube channel, remember to keep your expectations low. It's hard to predict what videos will go viral or which ones will be your most popular. But when you do have popular videos understand why they went popular. What was the topic? Who is that audience? And perhaps use those analytics to create more videos like that? That's how you grow your channel, not only in subscribers and views, but also in ad revenue with this funnel.