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Lessons
Chapter 1: Introduction
1Introduction to YouTube Marketing
01:45 2Why YouTube is Perfect for Marketers
03:05Chapter 2: Youtube Marketing Funnels
3The Direct Sale Funnel
04:01 4The Soft Sales Funnel
04:25 5The Email Marketing Funnel
07:51 6Subscriber Sales Funnel
03:53Ad Revenue Funnel
06:03 8Promotion Funnel
01:14 9Bonus lesson: Laying the groundwork for good design
13:23 10Quiz - Chapter 2
Chapter 3: Optimize Your Videos for Views & Conversions | Video Marketing
11Get More Views with Better SEO
10:54 12Types of Videos to Make
06:37 13Why Subscribers Matter & How to Get More
06:33 14How to Add Links to Your Website
04:08 15Calls to Action
04:49 16Internal Linking
02:01 17Quiz - Chapter 3
Chapter 4: Youtube Ads
18Types of YouTube Ads
02:24 19The Quick and Easy Way to Create a YouTube Ad
15:00 20Advanced YouTube Ads - Part 1
09:58 21Advanced YouTube Ads - Part 2
05:53 22Advanced YouTube Ads - Part 3
05:03 23Advanced YouTube Ads - Part 4
05:39 24Quiz - Chapter 4
Chapter 5: Starting a Youtube Channel
25Intro to Digital Marketing YouTube Lessons
01:12 26Start Your Channel
02:01 27Channel Art and Profile Icon
08:08 28Channel Description and Links
04:35 29Featured Channels
01:49 30Customizing Your Channel
04:05 31Channel Trailer
03:35 32Channel Status and Features
02:17 33Exporting a Video - Settings Reccomendations
06:39 34Choose a Title
03:54 35Write Your Description
03:41 36Add Tags
03:35 37Create a Thumbnail
04:44 38Cards and End Screens
03:02 39Case Study - Analyzing One of Phil's Popular Videos
07:26 40YouTube Studio - Dashboard
03:23 41YouTube Studio - Videos Tab
04:02 42Quiz - Chapter 4
43YouTube Studio - Comments Tab
03:11 44YouTube Studio - Transcriptions and Copyright Tabs
08:35 45YouTube Studio - Monetization Tab
05:25 46YouTube Studio - Playlists
05:44 47YouTube Studio - Audio Library
01:46 48YouTube Studio - Settings
06:40 49Advanced Settings, Branding and Upload Defaults
10:58Chapter 6: Make Better Videos
50Intro to Video Production Courses
01:13 51Bonus lesson: What Type of Video Should You Make
02:47 52Bonus lesson: Plan Your Video
03:30Chapter 7: Conclusion
53Conclusion and Thank You
01:07Final Quiz
54Final Quiz
Lesson Info
YouTube Studio - Dashboard
this section is all about the back end of Youtube and we're going to go through your studio basically it's called Youtube studio and it has all the options for settings, You can go through all your videos and analytics and everything like that. And so to get to that setting or to that page from your channel page, just click Youtube studio here. If you're using a, an existing account, you might see a different looking dashboard and so I'm going to go to my existing channel here and to get to your creator studio. Typically what you would do is click on your profile button up here and choose creator studio and you'll see that this looks a little bit different. So here's the old classic version. Here's the new version in this class. We're going to be using the new studio version because in the next year, Youtube has said they are going to be getting rid of the studio classic option and I want to make sure that this course is as up to date as possible. No, though there will be some differen...
ces if you are using the classic version but I'm going to at the start of each lesson. Try to explain where you find the option in the new studio version but also note that as youtube changes things. This is a beta version, things might change, but typically it's going to have the same uh, options, you'll be able to do the same things that just might look a little bit different or be in a different location if you do have that existing channel and you are using the creator studio, click this try studio beta option in the top left of this drop down menu and for the rest of this section, I'm going to be looking at my existing channel here so that it is populated with enough data and videos so that you can see what it would look like. Once you have more videos up and running. So on the homepage, this is your dashboard and this is the home of Youtube studio, you can see that it has a few different widgets here. So it has like my most recent video, it has some news, it has some analytics, it has some ideas and tips, all kinds of cool stuff that is here for you to look at and see right off the bat on the left. You have different menu options for different pages in the studio options in the studio and so we're going to be going through most of these in the future. Notice though, as I went through this, you'll see one button up here. This, see this little bar up here. This is called tube buddy. You also see this menu up here in the top right. This isn't an extension that I have for Youtube that allows me to do things like you see here bulk edit titles and descriptions, bulk edit cards and end screens, miscellaneous tools. This is, you won't see this unless you sign up for tube buddy. It is a cool extension that I'll talk about future in a future lesson for improving how you actually use youtube. But you're I just wanted to mention that. So if you don't see that, don't worry. Alright, so I'm gonna leave that this at that for this lesson and the next lessons, we're going to go through these tabs over on the left hand side. See you there.