Skip to main content

Optimizing Your Website Content

Lesson 15 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

Optimizing Your Website Content

Lesson 15 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2200+ more >

Lesson Info

15. Optimizing Your Website Content

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

Optimizing Your Website Content

how much content do you need on a page to rank it in the Serbs well, it depends how competitive your niche is and the age of your website. If your niche is competitive and the competition has aged established websites, you'll require more content to compete. Older established websites with more trust can rank with shorter articles, Newer websites who have yet to establish themselves in google's eyes need to try harder. Generally speaking, more content is better, but you need to balance this with user experience considerations and not write filler content. words is a good number to target and 2000 words works better. Long articles can work well for blog posts, but it's not so easy to write 1500 words for the service pages on your website. So try to find the right balance for you. Include your target keywords throughout the content sparingly along with other keyword variations throughout the text and in your H two and H three headings, try to weave your target keywords and target locati...

on into the copy of the text naturally. So a good example would be John Smith and Sons are proud house painters in Orange County, we have serviced the region for over 14 years. This is a naturally natural way to include the keywords house painters in Orange County into the text, but without over doing it in a spammy way on the flip side. A bad example would be something along these lines where the best house painters in Orange County, our oc house painters have years of experience painting houses in Orange County. Speak to john smith and sons today for a free Orange County da da da da da da. As a general rule, you need to include your keyword one or two times maximum per 100 words, do not exceed 3% keyword density. This means using your target keyword in less than 3% of the total text. This was a very common example of how companies would write web content in the two thousands when S. C. O. Was different. This example overuses the target keyword in the text. It's spammy, it's not natural nor is it providing value to users. Google can understand what a page is about. Now. You don't need to cram keywords into your text to achieve this. If you overdo it by stuffing keywords into your content excessively, google can hit your web page with an over optimization penalty. Clearly you don't want this.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

RELATED ARTICLES

RELATED ARTICLES