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Local Newspapers and Sponsorship

Lesson 32 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

Local Newspapers and Sponsorship

Lesson 32 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

32. Local Newspapers and Sponsorship

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

Local Newspapers and Sponsorship

if you run an event or do something newsworthy like opening a new branch, renovating your premises or even sponsoring a local event, you can get in touch with your local paper and they will publish it. Most of these newspapers also have an online edition. So this is a chance to get your name out there while also gaining a quality editorial link from a local newspaper. And this is an example of an amazing local back link. Local committees, clubs, societies, schools, and a huge range of other local organizations need sponsorship, they need funding to keep the doors open. They openly invite sponsorship and that's an opportunity to gain some valuable links and mentions for your business while doing something good for the community to when you sponsor an organization. They'll be happy to add your business information to their website along with a link to your site Again, this is an amazing type of local back link if you can get it, this is the Rio del mar Improvement Association website and...

we're on the sponsors page of their site. So the businesses that are pairing here have paid probably, I'm guessing a minimal amount to appear here based on the type of businesses, but they are getting something amazing in return. They're getting back links to their website from a real Rio del mar Association, which is fantastic. So the Rio Sands Hotel has a link to their site here, bailey properties has a link to their site here and so does this Pizza shop, which means that the Rio sands hotel, a vacation rental place called bailey property management and a pizza shop. Local Rio del Mar Pizza shop are all getting an amazing local back link from a legitimate local organization. Uh, this is something that is highly desirable if you're a local business based in Rio del Mar, and that's how you can go ahead and do it through some sponsorship opportunities.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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