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Why is Schema Markup Important for SEO

Lesson 38 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

Why is Schema Markup Important for SEO

Lesson 38 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

38. Why is Schema Markup Important for SEO

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

Why is Schema Markup Important for SEO

95% of websites do not have schema dot org markup in place or they have it set up incorrectly schema dot org. Markup highlights the important information on a web page so that google crawlers can immediately understand it. A piece of text on a page can be highlighted as a critical piece of information that google needs to be aware of. So your address changes from words on a page to the address of your business. When schema is applied a name in a blog post becomes the author of the article with schema. Review scores go from being stars on a page to a score that google can interpret and display in the search results. Like so in local sc Oh there are several key elements on a web page that we want to mark up as clearly as possible. Your business name, address and phone number N A P are the most important elements for local sc. Oh but things like your opening hours, your social media accounts and even your logo are important too, adding schema. Markup highlights all this critical local dat...

a on your website. So that google sees everything clearly and connects the dots between your website, your google, my business listing your social media accounts and displays this information in the search results. We can even tell google what type of business you are using schema. Are you a local business, a dentist, a medical center. All the options are contained within schema dot org organization schemer. So when you go and create schema for your business you're telling google everything they need to know about your business. You're saying we're a retail store. These are our customer reviews. These are our opening hours, this is our address and so on. This is best practice, and google loves it. But the thing is, the vast majority of businesses have no idea what schema is or how to use it.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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