Citations for Service Area Businesses
Lesson 27 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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Citations for Service Area Businesses
Lesson 27 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Citations for Service Area Businesses
If you've set yourself up and google my business as a service area business, you need to build local citations using directories that allow you to either hide or not enter your business address. Why is this important? There are two types of businesses and local s. c. o. Businesses with a brick and mortar. Physical location and businesses that service their customers at their location or service area businesses in google service area businesses have their address hidden. So when you're creating citations for a service area business you also need to have your address hidden. For consistency reasons. The majority of directories will require that you enter an address. But there are still a good number of local directories that allow service area businesses to create local citations by hiding their address. But don't worry I'll provide you with a downloadable list of sites that allow you to hide your address. And if you're dealing with fiber sellers to build your citations make sure to spec...
ify to them that you're only interested in. Service area business citations. So the good news is that service area businesses can still rank in the local pack results by building citations to their website. Just be sure to select hide address when you're creating each listening. Just make sure to select the hide address option when creating these citations and this option or feature differs from site to site. But this is just an example and something that you need to remember to do when creating service area business only citations
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!