The Importance of NAP Consistency
Lesson 26 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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The Importance of NAP Consistency
Lesson 26 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lesson Info
26. The Importance of NAP Consistency
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
The Importance of NAP Consistency
your business name address and phone number known as N. A. P. Is an important part of citation building. Your business name address and phone number need to remain consistent whenever you're creating citations, try to be clinical in this. Do not vary your business name or write your address in different ways. You need to standardize it everywhere starting with your website and google my business listing then from there ensure that the N. A. P. Is the same everywhere that you list your business online. When google sees all these mentions of your business online, it connects the dots and links them together to build a complete picture of your business when the signals are clear so your business name address phone number are always consistent. It really helps with your SEO look at this address for example you could write it many different ways but you need to standardize it and stick with one version everywhere online with your website and flowing down from there. So 21 mary drive one a ...
mary drive. 21 1 a merry drive. You can see the pattern here which one is it. Just decide at the beginning and then use that same format everywhere you go online from your website Through two citations online. Sure we can give google credit here. They can probably interpret that. This is the same business address but why make it hard? Just standardize how your company N. Ap is listed everywhere
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!