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How to Apply Keywords Across Your Site

Lesson 12 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

How to Apply Keywords Across Your Site

Lesson 12 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

12. How to Apply Keywords Across Your Site

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

How to Apply Keywords Across Your Site

now that we have chosen our keywords, it's time to decide how to target them on our website. Often people try to target all their keywords to the homepage, that's not how it works, you need to organize your keywords together into related groups, then allocate these keywords two pages on your website, optimizing your services or product pages accordingly for each group of keywords, let's use the example of a building contractor in SAn Francisco. This is a good example of a business that I often see targeting all of their keywords on the homepage while forgetting to optimize the inner pages of their site. In this case their homepage might target broad local building keywords such as builder SAN Francisco building company SAN Francisco or builders bay area. But the services pages will target more specific keywords like so, so we'll have services forward slash house remodeling forward slash kitchen renovation, patio construction and each of those pages will target their own specific group ...

of keywords. Each page is optimized for a specific set of keywords. Ultimately, our aim is to rank as many of our website pages on the first page of google as possible. By using this approach, we're spreading out our target keywords across the site. This gives us more chance of exposure and success rather than I guess putting all of our eggs in one basket, so to speak and targeting all of our key words to the homepage, which is the tendency for new business owners, you want to spread them out across the site as effectively as possible. If you have extra keywords that you're interested in But you haven't targeted those keywords to a service or product page on your site. You can go out and create blog posts to target these keywords. So looking at the example, we've talked about here, this building company may not want to create a service page on their website for something like Pergola construction and that's fine. So they might decide to write a blog post about that Pergola construction services in the Bay Area and they might get some organic traffic to the site that way by creating a simple blog post without the need to go out and design and build a service page on their website. In the next section, we will cover exactly how to go about on site optimization of your website for local S. C. O.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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