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The Pillars of Local SEO

Lesson 4 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

The Pillars of Local SEO

Lesson 4 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

4. The Pillars of Local SEO

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

The Pillars of Local SEO

this course will focus on four key areas that you need to optimize correctly in order to succeed in local S. C. O. Your website is at the heart of your local sc oh efforts. We will learn how to optimize the website for local search. Our focus will be on on site S. C. O. And in this section I will provide you with some important tips and tricks to help you optimize your site in order to outperform the competition. You google my business along with your website. Your google my business listing is the other essential asset that we must optimize correctly for local success. The google my business listing is what appears in both the local pack and google maps results. So getting it right is a massive factor in our overall success. Off site SEO offsite SEO is the important work we undertake to boost our website and google my business listing in the search results. The offsite SEO work that we do is going to rank our website and the organic search results and I'll google my business listing a...

nd the local pack results. We will be focusing on how local citations along with authority back links affect this in the offsite S. C. O. Section of the course technically ceo. In this chapter we will show you how to instantly make your website stand out ahead of 95% of your competitors. You'll learn about schema markup and why it's important for your local business, optimizing our website, optimizing our google my business listing off site SEO such as link building efforts. It's all one big interlinked process that we need to optimize correctly for success in local S. C. O. Now we know the fact is that are important for ranking a local business. We can start to plan how to optimize our website but we shouldn't just jump straight into that. We need a plan, we need a clear focus and a plan comes from keyword research. We need to learn about the importance of local keywords. These keywords will become the foundation for the work we do on our website. We're going to optimize all the pages on our website for different groups of keywords. So we need to do the right research to find these terms in the next lesson. We're going to look at how to find and choose local keywords so that we can optimize all of our website the right way

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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