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Multi-Location Businesses - How to Manage Location Pages

Lesson 18 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

Multi-Location Businesses - How to Manage Location Pages

Lesson 18 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

18. Multi-Location Businesses - How to Manage Location Pages

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

Multi-Location Businesses - How to Manage Location Pages

if you have a business with more than one location, you need to create a separate page on your website for each location. The aim is that each of the location pages will rank organically in the different cities or neighborhoods that your business operates, Each of your business locations needs to act as its own entity online. And having a unique location page on your website for each branch ensures this. If you have multiple business locations, each location will have unique features and information that you can promote here. So make the location page unique, too lazy. Duplicate content is not okay here. That's not going to get this page ranked organically. So what information can you include on a location page firstly. All the important stuff like your business name, your address and your phone number promote the branch, the services that it offers, why it's unique how long it's been in operation. The business hours in this case carry out hours. Basically, basically it's your job to g...

ive this page a pulse. Many things you can include like reviews. That's great to include location relevant reviews. Embedding a google map on each location page is an essential way to differentiate your locations. It's also very helpful for users to social media pages here. In this case we have a facebook twitter and Youtube account. You should have unique social media accounts for each location. You can see here that this branch of Pizza hut has their own facebook page. When I opened that we're going to see that this is their own unique facebook page. They're not linking to the general pizza hut facebook page adding a video would be a great idea if you had one, um anything that's basically going to differentiate your location page from the others and the rest of the site. It's great to add some good content here and in this particular case this, this branch of Pizza hut has given us a one paragraph summary about their location and there's also a career section beneath that. So that is some local relevant content that they've added to the page. What could pizza hut do better? Well if you're a small pizza chain in Redwood city, you're competing against pizza hut. So let's see if there's anything missing that you could do better, they don't have a video on this page, that's one thing you could add, secondly, they don't have customer reviews on this page, that's another thing you could add to your page. They also have a limited amount of content about this specific branch and that's a big thing that you can add, especially if you're a small pizza chain trying to compete because you have a more unique story to tell and more relatable information to share with your customers, especially in the case of a small pizza chain compared with a big corporate organizations such as pizza hut, so don't hold back here, that's what I'm trying to say, you can add a lot of valuable text along with images that convey the story of this branch. To help convey the message to your customers and to google that you're a relevant local business. In this section, you have learned a lot about how to correctly optimize your local business website and how to embed important local signals. To help your site rank locally. In the next chapter, we will look at how to optimize the other side of your local sc. Oh equation, you'll google my business listing next to your website. Your google my business listing is your most important local S. C. O. Asset. Optimizing your google, my business listing will directly increase your chances of appearing in google maps and the local pack results.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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