Multi-Location Businesses - How to Manage Location Pages
Alastair Dunstan
Lesson Info
18. Multi-Location Businesses - How to Manage Location Pages
Lessons
Introduction
01:24 2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
42Conclusion of the Course
00:47 43Final Quiz
Lesson Info
Multi-Location Businesses - How to Manage Location Pages
if you have a business with more than one location, you need to create a separate page on your website for each location. The aim is that each of the location pages will rank organically in the different cities or neighborhoods that your business operates, Each of your business locations needs to act as its own entity online. And having a unique location page on your website for each branch ensures this. If you have multiple business locations, each location will have unique features and information that you can promote here. So make the location page unique, too lazy. Duplicate content is not okay here. That's not going to get this page ranked organically. So what information can you include on a location page firstly. All the important stuff like your business name, your address and your phone number promote the branch, the services that it offers, why it's unique how long it's been in operation. The business hours in this case carry out hours. Basically, basically it's your job to g...
ive this page a pulse. Many things you can include like reviews. That's great to include location relevant reviews. Embedding a google map on each location page is an essential way to differentiate your locations. It's also very helpful for users to social media pages here. In this case we have a facebook twitter and Youtube account. You should have unique social media accounts for each location. You can see here that this branch of Pizza hut has their own facebook page. When I opened that we're going to see that this is their own unique facebook page. They're not linking to the general pizza hut facebook page adding a video would be a great idea if you had one, um anything that's basically going to differentiate your location page from the others and the rest of the site. It's great to add some good content here and in this particular case this, this branch of Pizza hut has given us a one paragraph summary about their location and there's also a career section beneath that. So that is some local relevant content that they've added to the page. What could pizza hut do better? Well if you're a small pizza chain in Redwood city, you're competing against pizza hut. So let's see if there's anything missing that you could do better, they don't have a video on this page, that's one thing you could add, secondly, they don't have customer reviews on this page, that's another thing you could add to your page. They also have a limited amount of content about this specific branch and that's a big thing that you can add, especially if you're a small pizza chain trying to compete because you have a more unique story to tell and more relatable information to share with your customers, especially in the case of a small pizza chain compared with a big corporate organizations such as pizza hut, so don't hold back here, that's what I'm trying to say, you can add a lot of valuable text along with images that convey the story of this branch. To help convey the message to your customers and to google that you're a relevant local business. In this section, you have learned a lot about how to correctly optimize your local business website and how to embed important local signals. To help your site rank locally. In the next chapter, we will look at how to optimize the other side of your local sc. Oh equation, you'll google my business listing next to your website. Your google my business listing is your most important local S. C. O. Asset. Optimizing your google, my business listing will directly increase your chances of appearing in google maps and the local pack results.
Class Materials
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!