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What is Local SEO

Lesson 2 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

What is Local SEO

Lesson 2 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

2. What is Local SEO

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

What is Local SEO

Since the 2000s, Google has really started to place the emphasis on the users in search. They have done this by personalizing the search results to account for things like a user's search history and in recent times there have been significant changes around local search. Now. Local search results are customized to provide users with information that's hyper relevant to their search and their location. Today, two people searching the same thing one mile apart will likely see a very different set of results. The easiest way to understand local S Ceo is to compare two types of searches people make on google. If you head over to google and search for something like how to treat tooth pain, you'll see page One has a wide variety of results from big websites with strong sc. Oh these sites are all offering you information about the topic. If you search for something a little different such as dentist and Irvine, you'll see a completely different local search engines results page. That's beca...

use Google understands that you're looking for local businesses and it knows this because you're using a location such as a suburb, a neighborhood, a city or even a state. So we can see that when someone uses a location, Google understands that the search is interested in businesses and their location and that's why you see the local search results page. And that local search results page is very unique and because it has elements that are unique from organic search. Our approach to S. C. O. Needs to be unique to. So let's take a look at a local search results page to identify the unique elements. Firstly we have a map at the top of the page with markers that highlight the top businesses beneath the map. We have local pack results, the three most relevant google. My business listings appear here and this is where we want your business to show up. Typically, google will only show three businesses and the local pack, as you can see, the local pack appears above the organic results further down the page and this really is the key to local SEO your listing can appear above any of the organic results further down the page, even if these companies have more powerful and established websites than yours and local S. C. O. Our goal is to rank our business in both the organic results and the local pack results. This is the ideal scenario and everything we focus on in this course will help to achieve this. So what are the overriding factors that influence what businesses appear in the local pack results? The big picture factors are relevant distance and prominence. We know that local results are based on relevance. So is your business a relevant match to the search. Query distance? This is a big one. Are you in close proximity to the search is location and prominent basically. How well known is your business online? Well known and more established businesses may take precedence over newer and less known businesses Now, there can be cases where these rules don't hold, for example, a business that is further away from others can still appear first in the search results if google perceives them to be more relevant to the search query. So you can see that investing in local sc Oh and getting it right is critical. Your business can dramatically increase the amount of leads you receive online by taking ownership of your local sc oh efforts. And the good news is that small local businesses have a fighting chance. You can outperform the big brands and S. C. O. When you get it right in the next lesson, we're going to look at some impressive statistics that demonstrate just how big local search has become. You can use this information to convince your clients and your colleagues that local S. Ceo needs to be an essential part of your strategy.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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