Introduction to Backlink Building
Lesson 29 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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Introduction to Backlink Building
Lesson 29 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Introduction to Backlink Building
back links are still one of the most important elements in all of sc Oh they have a huge impact on how your website performs in google earlier in the course, we studied the most local search ranking factors study and you can see that link signals which are back links are the number one factor for organic and the number two ranked factor for local pack results. So to say that back links are important is an understatement. As a business. You can't live without them. In order to rank a website in the local pack and organic results, you're going to need to source quality back links. The more competitive your industry is, the more important quality back links become Before I show you where to get them. Let's look at an example of what a back link is. This article on Forbes dot com has many back links throughout the words in the article that are hyper linked to a website are called anchor text. You can see that here when google finds this back link, it uses the anchor text to help determine ...
what the web page is about. Now, this page is full of many back links. These are linking to acceleration partners, this person's company page, their page and as we scroll down, we can see back links everywhere throughout this article workshops. If the blogger uses anchor text that includes your keywords, this is an ideal back link. The ultimate is when you source a back link from high authority websites like Forbes dot com, that link to your website like so that has used the word workshops and when we open this person's web page, we can see that he does keynotes and workshops in his specific speaking industry. So the fact that he's got a link from Forbes using his keyword workshops is amazing for Marcus Sheridan. This person here, obviously that's a great back link, but that's just one type anywhere that a link to your website appears online is a back link. I'm about to show you a range of different sources that you can literally start to build back links on right now. I will also provide downloadable lists along the way. So let's jump straight in.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!