How to do Local Blogger Outreach
Lesson 33 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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How to do Local Blogger Outreach
Lesson 33 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
How to do Local Blogger Outreach
local blogs are blogs, sites that write about things happening in your city or town and when you search for them, you'll be surprised to learn just how many there are. What we're doing here is called blogger outreach. It's a process of getting in touch with relevant blog sites in your city and giving them a reason to write about your business. These bloggers want to know what's happening in their city and neighborhoods. They're looking for content all the time. So what could you offer them? One way is to ask them to review your product. You could contact them and ask them if they'd like to try your product out and share their experience on their site. If you're a cafe or restaurant, invite food bloggers down to try your new menu. If you're a hotel or bed and breakfast, invite travel bloggers to stay the night. If you're a hardware store, run a local fundraising event and then invite your local newspaper and local bloggers along. There's so many ways that this can work for local busines...
ses. So let's see how we actually go out and find these bloggers. Now, if I run a cafe bar or restaurant in Melbourne Australia, I'm probably interested in getting coverage from food bloggers, so I might just go on to google and type for something like food bloggers. Melbourne. See what comes up here we go. Our favorite Melbourne food blogs. Okay, so let's see what these guys have to say. This is a website which is talking about their favorite bloggers and you can see here a list of their favorite seven bloggers. So let's take a look at these websites. The world loves Melbourne Palmer Days, The world loves Melbourne. If I'm a local Melbourne cafe restaurant or bah, this sounds like an amazing website for me to get a link from. So that looks like one great option. This is an astrology website. Palmer Days. The search for the perfect palmer, Chicken palmer and it's giving reviews of places that do. Palmer's all over Melbourne. So natural if you if you have a palmer on your restaurant, which is a very common meal down in Australia, specifically Melbourne, this would be a natural place for you to natural website for you to reach out to and say, hey, come and taste what we've got on the menu and you will get coverage on their amazing website. Plus also, hopefully a back link to your site which is the purpose of this outreach. So what you'll find is that there are always bloggers out there in your city that are relevant to your business. In addition to getting a link to your site, you can get great coverage for your brand, which can be priceless. Now in this lesson, we've covered a huge range of back link building sources that you can go out and use immediately to start ranking your business. I really can't stress enough how important the work we've covered in this section of the course is for your business now, you don't need to build 100 back links in a month. I'm not saying that that wouldn't be smart. I suggest that you make a plan to work on what we've covered here over 6-12 months. Put monthly actionable steps in place and make this work part of your team's routine. Start with citation building and social links. That's an easy first step. Then from there, try to build one or two back links per month from the other sources that we've covered here in the next lesson, we'll look at how to prioritize the websites were approaching in our outreach efforts. This is a helpful, quick lesson that will allow us to compare the value of links from one website relative to another.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!