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YouTube, Maps, and Socials

Lesson 17 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

YouTube, Maps, and Socials

Lesson 17 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

17. YouTube, Maps, and Socials

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

YouTube, Maps, and Socials

adding a Youtube video onto a web page can be great for reinforcing local sc. Oh signals. Youtube is owned by google. So they give a lot of weight. Two youtube videos and from an S. C. O. Perspective Youtube videos provide us with another way to signal to google that you're a local business. The S. C. O. Value is contained in the title of the video. So when you upload a video to youtube, you need to include your keyword and target location in the video title, here's an example title that would be ideal if your company is a builder in the bay Area, Build a bay area builders, John Smith and Sons, be sure to add a video description with the video to again, you can include your keyword and any keyword variations here too and try to aim for 300 word video description if possible. Also include your U. R. L. In the description section. This counts as a back link to your website and it's helpful for anyone watching the video so that they can click through and visit your website too. In general...

, videos work really well because they're a great way to explain what your business does or to give website visitors a peek behind the scenes, but sometimes producing a video can seem like a major project. My advice is to not waste your time by trying to create a video yourself. What I'll do is head over to Fiverr and find someone to edit a video for you. A simple and quick solution is using still images to create a short 32nd video rather than actual video footage. And many companies opt for this to save time and money. Google maps and beds are another great local S. C. O. Signal that are also relevant and useful for your website visitors. Local S. C. O. Is all about your business location and local signals. So embedding a map is a great way to reinforce this maps. Tell google exactly where your business is located and google loves this. Most of you will already do this by default, but it's important to include links to your social media properties on your website too. The convention is to include them in the footer section of the site here. Now if you have a multi location business, each location should have their own social media accounts. They shouldn't share one like. So this is a link to Pizza Hut's Redwood City facebook page. Not facebook, not Pizza Hut's general facebook page and that's important. Each location needs its own identity.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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