Manually Adding Schema to your Site
Lesson 39 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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Manually Adding Schema to your Site
Lesson 39 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Manually Adding Schema to your Site
the major search engines support three types of schema markup formats. Jason L D micro data, R D f A. Now, Google has stipulated that it prefers Jason L D. So we will focus on that here. What we're creating here is some code that we can add to a page or post on your website. This code will highlight all of the important information that we want to promote to google in the next example we're going to handle organization schema, which will tell google about us as an organization. There are several tools out there that will help you generate the relevant schema markup for any page on your website. I'm going to show you an example using this handy little tool from technical SEO dot com. This will generate a Jason L D file that we can then upload to our site. What we're going to do here is create scheme for an example, business using the schema markup generator, which is a free tool. Um we're going to fill out all the information on this form and at the end we're going to generate a script ...
or code that we can add to any page post on our website. To add appropriate schemer. We can add any type of schema across our site using this tool. We could add event schema to an event page um and fill out all the relevant information that's going to tell google everything about that event. We could do recipe schema for a recipe on our site, which will mark up all the content effectively and then we'll go and copy and paste that script to the page or post on our site. But today we're going to do in this example organization schemer for a local business. Now, what we need to do is basically fill out all of the information on this page. So like we said, we're a local business, but actually specifically we want to do this for a dentist. So we're going to choose dentist here. And what we're going to do is fill out all of the relevant information on this form. Much of it is very straightforward and so it's not too technical. And at the end we're going to generate some code which will copy and paste to our site, the information that is of interest in this form or some specific fields, which might seem a little confusing. The image U. R. L. Here is where you can add your company's logo specifically. We need to use the U. R. L. For that image. So if you head over to your media library and your website you'll be able to find it there for this particular example. We're doing a a dental website, this is their logo and this is what the logo looks like when you grab it as a um as a U. R. L. So when we're going back over here to the schema generator, we're going to upload that image like so and over on the right, That's what it's going to look like in the code um Next down we've got geo coordinates. That's not too complicated. When we fill out the address or that information will populate across Um price range. This is also fairly obvious. For example, for a dentist you might enter the price range of $200-$500 for the service, whatever is relevant for you. And that will populate here, Google likes a lot of information so we're going to give it to them and socials is another thing further down the page when you're filling out this form, it's good to add all of your relevant social media properties here. In this case, let's say we'll just take this facebook, this is not actually the correct facebook page, but we'll just take a dentist's facebook page and when we add it it's going to say to google that this facebook page is the same as um belongs to the same business as this website. It ties it all together, so to speak and completes the circle. So google understands now I'm going to go ahead and fill out the information on this page um and then skip ahead to you once it's skip ahead for your benefit, once it's all completed and now once I've completed the form you'll see on the right hand side of the screen, we have a script which contains everything that we've entered on the left hand side, our name, address, phone number, website, address and other information such as our Opening hours. Social Media profiles, which I've actually left off in this case for this test business. And and I've just put down opening hours is 24/7 but you can specify those more specifically. Next step, we want to take this information and add it to our website. So what we do is we copy that information and then we head over to our website. I'm going to head over to my the Wordpress dashboard for this particular test dental website. And what I want to do is add that code to the site. Now I can add that in a number of ways, but the easiest is to um add the code through a simple plug in called He had a footer Code Manager. Am header footer. Now, header footer Code Manager allows us to add code to a website without going into the back end and getting uh and doing anything too complex. So I'm going to install and activate this plug in Now, once it's installed it's going to appear in the left hand menu here in our dashboard and it's called header footer Code Manager. Now, what I want to do here is add a new step. It I'm going to give that snippet a name, organization schemer and I wanted to display site wide. I wanted to display in the header, not the photo and show on all devices. Now, all I need to do is paste that code that I copied a moment to go there. It's saved and now we've added manually added schema across our site. This is site wide, it's in the header so it appears on every page of the site. Now what we want to do next is test using the google's structured data testing tool, how that schema has populated. So what we do is we just copy the U. R. L. Of the website, Head over to the schemers structured data testing tool, click run test and on the right we can see that we've got our schema generated, there's no warnings which is a good sign and we'll just go and look at the organization schemer, Yep great. So it's marked us up as a dentist which is fantastic. We've told Google that were a dentist, this is our phone number, our web address, these are the geo coordinates of our business. We're open every day of the week, 24 hours. Um and that's what the benefit of adding schema to your business. This is a manual way of adding schema. It allows us to control every element and as you saw it wasn't actually too complex as far as adding schema to the website. We simply did it by adding the code through a plug in header footer code manager and it was as simple as that. Now you can go and add schema to any any page or post on your website and that will mark up the information on that page to help google better understand it and help google better rank you and display your website in the search results. Now, this process is a little technical, so don't worry if some of the steps here are beyond what you're comfortable handling. The main thing is to understand the importance of schema, you can get a website developer to help you with uploading this file to your site or you might be more comfortable using a scheme of plug in and we'll cover how to do that in the next lesson.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!