Lesson Info
16. Followers vs Fans
Lessons
How to choose your music distributor and collect ALL royalties
04:57 2Introduction to this Section
01:15 3Copyright and Royalties Overview
02:33 4Royalties as the Songwriter
02:50 5Publishing Admin Companies
04:43 6Performing Rights Organizations
03:00 7A Brief Overview of Copyright
04:38 8Record Companies and Record Deals
02:37Spotify and Spotify Pre-Saves
02:34 10Preparing for a Release
03:53 11Spotify Continued
06:11 12Money
03:45 13The Importance of Video
03:26 14Demos
01:46 15Standing out
01:50 16Followers vs Fans
03:32 17Websites
03:48 18Recommended Resources
03:34 19Building and Monetizing Your Fan Club
07:12 20Pre-Save Spotify Toneden
02:40 21Fan Links Toneden
03:04 22Creating a Website with Square Space - A Brief Overview
04:30 23How to make a Lyric Video in Final Cut Pro X
09:36 24Finding Templates for a Lyric Video or Visualizer
04:46 25How to Find a Freelancer to Editing a Music Video Template
03:28 26How to set up Amazon Affiliate Links and where to put them
05:32 27Outsource and create logo with Freelancer Competitions
08:52 28Creating a Print on Demand t-shirt with Merch by Amazon
11:02 29Thanks and Bye
00:19Lesson Info
Followers vs Fans
Hi. In this video, I'm gonna talk about the difference between followers and fans. Now this is something I say a lot but just because you have 1000 followers or 10,000 followers on Instagram or Facebook doesn't mean any of them are fans. OK. So it's very easy for us to get distracted by the numbers. We think more and more and more is better. We always think more is better. So easy. We arbitrarily compare our numbers to our friends' numbers or our idols numbers and it's very easy that way to get deflated or get very, you know, feel quite insecure because there's always someone who has more of that thing than, than we do, right? But what it doesn't focus on are the people who matter, which are your fans. You need to think every day about how you are serving your fans, not how you are serving your numbers or your analytics or your dashboard numbers or whatever you need to think about. How am I rewarding my fans? How am I making them feel special and how am I building more and more and mor...
e value into them? Because the difference between a follower and a fan is that a fan will buy all of your tickets, they'll buy all of your t-shirts and a follower might just listen to your song once. Ok. So this is especially true. Actually on Spotify, an artist, friend of mine, an artist, client of mine, actually, I was speaking to him about this once and uh he was actually really, really blowing up on Spotify at the time and he continues to do so. Um But he actually said to me once, he's like Chris, my songs are more um successful than I am on Spotify. And that's very, very true. And what that means is that think about the way that people use Spotify, they consume playlists passively. OK? So imagine yourself listening to a playlist, you listen to all of these different songs, but you don't even necessarily know the name of the songs or the, the name of the artist, you know, back in the day you buy a CD, you know, the, the names of the songs or at least the artist and the album uh name because you just spent, you know, 10 or $20 on it. OK? But you have to bear in mind who your active fans are and who just your passive followers or your passive listeners are. And keep that distinction in mind at all times because you might have 100,000 monthly followers on Spotify one month, but they might all disappear the next month because they moved on or the playlist, something changed in playlists or whatever. So you have to bear that in mind. Like how are you taking these people who are following you? How are the, how are you adding value to them and building a deeper uh relationship with them that converts into um a deeper fan base? You know, it's not necessarily about having all these followers. It's not the goal isn't to get to a million followers. It's just to have some die hard fans who will buy everything you do. And in the long term, that's actually how you build a sustainable music business for yourself. You know, it doesn't take millions. You just need some, maybe 1000 you know, maybe the super fan model who buy every single thing that you do, you're gonna need to go wide as well as you're gonna need to go deep at times as well. You just have to keep that distinction in mind. And sometimes, you know, you need to go wider in order to go deeper as well. So if that means you reach an extra 10,000 people on a monthly basis and then that converts into 10 new die hard fans every single month. That's a good thing. So depth and width at the same time. Hello, that's useful and I'll see you in the next video.