Lesson Info
10. Preparing for a Release
Lessons
How to choose your music distributor and collect ALL royalties
04:57 2Introduction to this Section
01:15 3Copyright and Royalties Overview
02:33 4Royalties as the Songwriter
02:50 5Publishing Admin Companies
04:43 6Performing Rights Organizations
03:00 7A Brief Overview of Copyright
04:38 8Record Companies and Record Deals
02:37Spotify and Spotify Pre-Saves
02:34 10Preparing for a Release
03:53 11Spotify Continued
06:11 12Money
03:45 13The Importance of Video
03:26 14Demos
01:46 15Standing out
01:50 16Followers vs Fans
03:32 17Websites
03:48 18Recommended Resources
03:34 19Building and Monetizing Your Fan Club
07:12 20Pre-Save Spotify Toneden
02:40 21Fan Links Toneden
03:04 22Creating a Website with Square Space - A Brief Overview
04:30 23How to make a Lyric Video in Final Cut Pro X
09:36 24Finding Templates for a Lyric Video or Visualizer
04:46 25How to Find a Freelancer to Editing a Music Video Template
03:28 26How to set up Amazon Affiliate Links and where to put them
05:32 27Outsource and create logo with Freelancer Competitions
08:52 28Creating a Print on Demand t-shirt with Merch by Amazon
11:02 29Thanks and Bye
00:19Lesson Info
Preparing for a Release
Hi. In this video, I just wanna give you a couple of pointers about preparing uh for a release. What a lot of new artists or a big mistake that a lot of new artists make is that they don't plan anything. They just make the music, get it produced, get it mixed and get it mastered and release it as soon as possible. OK? And then start promoting it. That is the biggest mistake and that is the biggest difference between amateur artists and professional artists. Now a professional artist commits to a release date well ahead of time. So maybe months and months ahead of time and then they work backwards. OK? They work backwards and start early, start promotion early. They commit to it internally and they also commit to it externally and start building a campaign. Um a centered around that release date. Another good thing to bear in mind. And I have dealt with this a lot in terms of um engineering, other people's music is that many artists make the mistake of, let's say I'm mastering something...
for a client. Many artists will come to me and say, oh Chris, I need this mastered or I need this mixed. And I'm like, cool, when's the release date? And they're like, oh, it's in two days time, you know, not only is that a problem for audio engineering and, and just getting stuff done, but there are so many things that can and will happen along the way that will delay uh the release. And it's just, there are so many things that can happen and so many things that can slow it down that you just have to work ahead of time. And if you work ahead of time as well, you will create less stress for yourself, which will allow you to be more creative pre release. So my advice is I would set a release date at least a month after you expect all of the music work to be done. Generally, that means getting all of your masters back from your mastering engineer. What I wouldn't do is wait until you get all your masters back and then release it the next day I would commit to a release date that is well in advance, maybe two or three months time and then communicate with everyone that's involved in the project of that release date and what you intend to do in terms of uh the events leading up to release. If your release date is in two months time, you want the masters to be ready and uploaded to distribution at least a month before the release date. Ok? Another reason um that you wanna do that is that when you are um submitting your music to Spotify's uh team through the artist, uh the Spotify artist profile uh or the Spotify artist portal, which is artists.spotify.com. They won't take submissions after the release. OK. So, and generally, I think they probably want it about three weeks or so before. So again, just another reason uh that you wanna do that. So have your masters ready at least a month before um the release date, upload them via distributor. And once they turn up in the Spotify artist profile, you can push them to the Spotify team for consideration from there. But all the while you could be reaching out to bloggers and playlists and all of all of those people, uh you could build out um a press release campaign to reach out to all of these people too. But in general, you know, they say that uh fail to prepare, prepare to fail, ok? So if you work ahead of time and you reverse engineer the release date into a series of events uh that need to take place in order to increase your chances on the day. Um Then that's definitely the way to go. So that's just a little bit about how to set Rollie's date. And um you know, just best practices when you are doing it, hope that's useful and I'll see you in the next video.
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