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Instagram® in Action

Lesson 11 from: Instagram® Marketing for Small Businesses

Sue B. Zimmerman

Instagram® in Action

Lesson 11 from: Instagram® Marketing for Small Businesses

Sue B. Zimmerman

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Lesson Info

11. Instagram® in Action

Lesson Info

Instagram® in Action

being the East Coast gal I am. I was up it Hello, 3 30 in the morning because I was really curious about all the engagement that has happened online, which has been amazing. So I want a reference the hashtag and Stig alive again because I have connected with so many people because of this hashtag those of you that are taking screenshots and sharing them to Instagram. I am seeing them and I thank you. I am getting in there and engaging in leaving comments when I can. Also, I would love for those of you that are really into Twitter to start following me. There soon be Zimmerman using the hash tag because that is a place that we also communicate our instagram's to and where I like to grow my audience. And one of the things I want to talk about real quickly is I have a Facebook group called instagram results, and that is a group where anyone conjoined for free. There's almost members there, and we all help each other with instagram, so it doesn't matter what level you're at. It's a place ...

to have a form after this. If you want to continue the conversation and engage with each other because I see so many people connecting and sharing their stories with me from this community here, which is just so awesome. So the essence of the hash tag is really to bring us all together with this wonderful community. And I see it happening like everyone is telling me how many great things that going on. So and before I get into the this live presentation, what I thought about early in the morning was it would be really great to get on the phone and to give a review of what happened yesterday because there were so many guests and so many things going on that I thought the best way to see it is actually from the app Instagram. So I am in my personal account and this is my handsome husband. And we're here in seeing California San Diego, actually visiting on vacation. And, you know, this is all going back, Teoh, um, telling your story online visual storytelling, and it's okay to humanize your brand and let people know about your life and who you're connected to. And as I mentioned yesterday, the more followers you have, the more engagement you get and the more you increase your business, all these images I'm showing you are on my personal account. And with that comes my uncle, who was on America's, got talent. He was one of the finalists. This is Big Barry. You can google him and see him on YouTube, and he just came out with a salad dressing, and I'm just giving a little shout out to him as a family member. But this is showing people who I'm connected to. It's not all about me. It's about the people in my life. And interestingly enough, this post got so much more engagement than so many things I've done because millions of people had seen him online and connected to him. Another image I want to bring to your attention is my favorite account. I mentioned yesterday one of my favorite accounts. I should say, Look a lean, but I really love this quote that she put on her cell phone case that she created be happy because it drives people crazy. And that's a really good message for people on Instagram. You know, like this just to show your your passion and how happy you are. And remember I told you that when you tag touch a photo, the tag comes up. Well, this is what I'm showing you here. And when that happens, I'm gonna take you through a little story of connecting some dots from yesterday. So we get to look a leans account. Now what I want to show you here first and foremost, is her amazing bio, which I'm going to be teaching in a little bit. But just how concise and direct her bio is, she's using the emojis to show you that she is a pet portrait artist. She's pointing you to her featured accounts. Look a lean, underscore canvas. And she's telling you what her email addresses. In addition, she's telling you where she's from. This is, in my opinion, one of the most concise bios that really tells you how to get in touch with her. So if I type in whore her featured account, it takes me right here. Now this is her account where she is basically driving people to to create business. She is a artist, but mostly doing pet images. And so when I landed here, I was just amazed at how talented She waas, first of all, and I was particularly attracted to the cute puppy pumpkin member yesterday I told you, my favorite account is pumpkin and sunshine. Well, that's what I tagged. And when I touched the photo, he popped up. OK, so this artist led me to pumpkin and sunshine and I want to stop here for a second and talk about this account because this account is the epitome of an amazing instagram account. They have 17,000 followers with only 139 posts. And when you look through their images, you can see why everything is about pumpkin and sunshine. Pumpkin is the dog. Sunshine is the girl and they are just clean Chris photos that her mother takes because her mother is a professional photographer in New York City. And so what they did today on our behalf was they posted pumpkin watching creativelive, which I thought was just so cute. And they wrote to everyone you know, to their, you know, to their 17,000 followers to basically come watch creativelive. So the point here is one tap, one touch, one interest of someone that inspires you can take you down a path. So this path has taken me to the next time I'm in New York City, I'm so meeting this dog and Laura because I'm so inspired by their talent. Um, and I just think this is a really good account to show how clean their feet is and how it works. Like people are really drawn to the content. In addition, they do little micro blogging that I talked about yesterday and right, great descriptions. I'm just gonna bring one to your attention, because this is the one that I love the most. This is Laura and Pumpkin, and what they did is they humanize their brand by answering all the questions that there, thousands of followers asked them, and she literally wrote down answers to every question about the types of camera they use, where they go, shoot their photos, what their name is, what their mother's name is. And it's a long post. But it is telling you everything that all of their fans are asking, and, um, I just think that it's amazing when you tap on it, it takes you to New York City, where they tagged it where that picture was taken So that was on my personal account. And I want to take you to a few more things here before we go to my featured account and those of you that aren't following my personal account please go in and start falling Soupy. Zimmerman, I'm trying to get that up to 6000. I want to see that number change. So what I did here, I want to show you a few more things. So I wanted to tap on one more picture. Oh, yeah. That was a dress I wore yesterday that you all told me you liked. These are my daughters that all graduated from high school and college. And I just love this. This picture got so much engagement because the energy is there and the celebratory energy is there. They're not just taking oppose. And the last thing I want to bring your attention to is this. So here I am in the throes of creativelive. I'm focusing on Thean Stick out Thean Sigel live account my featured account and not this one. So I wanted my followers to know that I was going live and to come follow me here so that this wasn't dormant for a day because, yes, I post twice a day on my personal account, so I didn't post twice a day yesterday, didn't even pay attention to that. But what I did tell people to do was come on over to my creative life page. And typically, when I do a call to action in the Post, I write it three times because people will click on it if they see the at mentioned more than once. And then I put the A little Mogi, which we're gonna talk about after it, just to give it a little bit more pop. But I'm telling people to come over here. And then I got comments from people that are listening and which is awesome. I read all of them and I answered as many as I could. And then this morning I woke up and I took Holly's amazing illustration that she did. Who was the guest yesterday? And I wanted to share that because this was my favorite one, where she celebrated her guest appearance on Creative live on her post. And so when you tack when you tap on this, it takes you over to my insta girl Live account. Now what I didn't dio and what I should have done was also tagged Holly on this. And because I'm signed in is instigate alive. I'm not gonna go back and do that. But just to let you know that you can go back and tag a photo any time, you don't have to do it when you create the photo. So the tags that air here, a one that might take people the other places, I want to always be promoting creativelive. So that takes you right over to their instagram accounts. And now we're going to go over to my featured account, which I'm going to talk about on the keynote in a minute. So the featured account, which is so exciting. So Justin, my producer said So we need an account for you if we're going to do instagram. So this was created, I don't know. A little over a month ago, with the spirit of everyone that's listening live and here in the audience and that's connected to this show is going here to show, to communicate and be a part of the conversation. So if you go back to the beginning, it's mostly about me. But when I got here, I'm celebrating the makeup artist whose amazing there's pictures of me and Justin. There's pictures of rocking it out with the hashtag, and it's really bringing this feed toe life. And this morning I just wanted to thank all the fans and everyone who has already taken this account over 600 to send everybody some love. So the point of showing you all this is really to show you how things are curated and created within a feed that makes sense within the content of the content that you're producing in your user account. So some of you went ahead and created your featured account, which makes sense, and some of you decided to just use your one account and delete photos and focus on your talents there, and that's totally fine, too. So, um, I just wanted this to give everyone more of a view of what it looks like in the APP, and we can focus one second on this bio, which is very different than the one we stopped and talked about earlier. And I try to do all my calls to actions here, including Click the Link in the bio to sign up for creativelive. I'm giving you details of when it's happening. I'm telling you, my at mention name for one of my accounts, and I'm also telling you creative lives mention name. So there's a lot in that little bio that you can really take advantage of, and you want to make sure that it's concise, detailed and exactly what people want to see when they get there. So I love to know if anyone has any questions based on on that. So far. Um, Su, how will you use this after the course? That is a great question. Morgan. My assistant, and I were talking about that. What will probably do is D M people to get him over to our other accounts. And I'm gonna go over all direct messaging soon. I'm going to keep the community live. I I think that we're all connected for a reason, and I don't know exactly, and I don't exactly what we're gonna do but absolutely still engaging there. I want to take a little bit more time to talk about the guests that came on yesterday because this is really we had a world wind of activity here. And Justin said to me, Okay, there's more people coming on your show than any other show I've produced And it is action packed in like that's how I roll like welcome to my life May. So what I want to do is give shoutouts to all the guests that came on yesterday so that you all can see what their accounts look like on instagram. So remember the first. Okay, So I tacked. I touched the photo and all of them popped up. They tagged everybody. So the 1st 1 we saw was surfer magazine. So just to recap and Surfer magazine does a great job with their bio. Very concise. You know who they are with their logo. They're consistent across all their branding and their photos are just very magazine asking that they take you right to that surfer mentality. And they're just beautiful, all professional, high quality photos. And then we're going to go over to Dunkin Donuts. Remember Jessica? Jessica was on, and we talked about their photos. They have a lot of professional for photos, but they also have a lottery. A lot of user generated content from people that love drinking Dunkin Donuts that submit their photos and that they give a shout out to on their feet. And Dunkin Donuts has 129,000 followers. And then we had data. I mean, Giada is just an amazing person who has created this wonderful business for herself and her family and her partner. And I smile every time I look at her account, and every time I go in there, there's 315, followers. And like I said yesterday, when I first met her, there was 140,000. So she's she's rocking it on instagram, and it's so nice to see that. And when you go through her feed, it's mostly the delicious smoothies that you can create from the ingredients that they give you. And remember, she talked about this. She gives you the value in the post. She tells you the exact ingredients to make that delicious movie so that you don't have to leave the feed to find it on a block post and leave Instagram. That is a huge tip. I think that that's one of the reasons that they've grown so fast and then we had M John, Come on. And she is the 17 year old artist who we got to make this happen for her have to 2000 followers today. I know that she's hoping for that where she really is sharing her greatness with her jewelry. And she told the story of the celebrity that she sent her book, Teoh. Katherine Schwarzenegger and, um, Schwarzenegger. I'm sorry, and she created that just for her to get a shout out. And she told me she got so many orders coming in from that one strategic move that she made, which was creating a free charm to give to her. And then we had the retail rebellion. On with Emma. The retailer been rebellion, is a consignment shop where she sells one offs of her designer clothes and very, very strategically does her call to action. She sent a lot of research. He knows exactly who our target market is, and I want to show you one thing that she's done. That I think, is brilliant. She has created her own custom hashtag to let people know what's left that she's selling. So when you click on her hash tag, you see what's available because her things sell off, and that's one of the time. And then how do you know that it's old? It's still in the feed. So Natalie has very creatively come up with her own custom. Hashtag called What's Still available, So I think that that was a brilliant strategy that Champ lamented. And then after them, we had Sam and Kate Design. I'm gonna show you three account that they have, where this is all about their sequent camera straps. And they figured out that that product is what drives people to their actual photography business. And they figure out how to leverage that to take people here so that they can have more people booking photography sessions with them. And then they did a nice little post yesterday and saying that they were happy to be feet featured on creativelive, which I thought was really sweet. And then after them, I'm going to take you over to one more feet. So just to let you know, what I did was I took a screenshot of all these accounts from my phones that I could share them to you with you today. These all the guests coming on and we have three left from today and want to stop after that and then go right into the keynote. So we had Holly on and what I love that Holly did what she has done. So many great things. She did the photo that we saw earlier, but she also talked about those pumpkin on those pineapples that she's getting so much engagement on. So she put it on her screen to share that. And then from there, she wanted to share with our audience that she was on the school. Hang out cause for a young artist, this is a big deal to have exposure on Creativelive. So she knows that her this is not what her feet is used to seeing. They used to seeing her illustrations, but she's celebrating that with her audience. And she's getting a lot of shout outs from people congratulating her, which was great to see. And then now she's already moving right into Father's Day like she's already marketing that part of the state card. And I just love that she, as an artist, is already planning the next thing. After them. We had get fit with joy who came on and not only did a picture with Nicole in the audience, which is beautiful but also had a rock out a selfie before she can off the stage. And then, you know, she was just really excited to be here. Enjoy is really one with her fitness space in the way that she teaches and does selfies And has we have to show this picture because she painted her nails and she didn't instagram. Now that was kind of fun. And then we had Hello limelight Come on. And I just love how this looks and I want to just say again I know we talked about this a little yesterday that Lian was not Hello limelight. She was a standout social before I kind of said to her You're not lined up with your brand. We might need to tweak something before you get on creativelive. So we had a little powerhouse session and she's like, Go for it, Change it. You're right. I needed to be consistently. Let's have it be what my twitter handle is. And she's so lucky because the follow button is also green. So when you land on her account, it's all about that lime green and so her branding is rock on Awesome. And, as she said, she is a fan of Canada, which we're gonna be talking about later today and creates all of her images right there in Camba and also gave a shout out for Creative Live and of course yesterday, for instance, allies. So that sums up all of our guests from yesterday, which was a world wind of activity and information. So I wanted to just highlight the day and let everyone see what those feeds look like, so that you guys can all start following all of them and learn from them and connect with them and engage with them. Because, as I said yesterday, it's that connection and engagement that really attracts people back to you. I just wanted to speak to your Facebook group because being active in that group is actually where I found my clients having the dialogue, having the conversation, answering questions, asking questions, and they get to see that you're a real person behind your brand. Thank you for saying that. That's great. No, I do see everyone helping each other, and what's so nice for me is that it's not me having to go in there and do it. It's the community at large supporting each other. These are all people that there's. Some of them are starting out. They have all kinds of questions. Some people have android questions that I'm not always capable of answering if the group is and that's all good, I also love posting Blawg post there. One of my favorite bloggers who does a lot on Instagram, Gen. Herman is constantly writing every Monday a wonderful article about Instagram and how to use it for your business. So I take that link, I put it right in the group I share with you any up to date things I know about Instagram that you, too, will want to learn. Can you just be more specific about exactly where they would find that Facebook? Absolutely. So if you go to Facebook, you just go to Instagram Instagram results. Search it. It's a it's a group you can connect with me and I also have a business page to be Zimmerman. I think I max out at 5000 friends, so I don't know if I can accept friend. I can't accept friend, because but you can definitely leave me a message. But if you search that in the search bar on Facebook instagram results, you will can ask to join that group. And we actually do filter who we have joined that group because we want to make sure the community is protected. Yes, yes, I'm in that group and I love it. I think it's so great. And one of the things that I noticed about you Sue, that I really appreciate and I seem to attract these type of people is that you're very direct about what you want people to dio. So even in the group, when you're shouting out a new face a new, um, instagram account that you want people to go and follow, you'll say, You know, go on there and don't just double tap but comment and like, you'll give people the step by step instructions on what to do so that there's no guessing. And I always appreciate that as a brand of Angeles to that I know exactly what do you want me to do for you? Because I'll do it. Yeah, you know that you need todo doesn't I? Don't take it as Boston because I appreciate it. I'm I'm too much in a hurry all the time. I think that people need to hear what to do. And I tend you know, I tend to tell I love to teach So I and also on Instagram if I follow you and look at your feet and see that you're not doing something quite right I have a hashtag called insta gal instagram gal tip. And if you search that hashtag, they are tips that I have left and sprinkled along the accounts where whenever I see someone doing something that's not quite aligned with their brand And so I've decided to do it and leave it as a hashtag tip so that when you search it on Instagram, you can see all the tips that I have left to your point. I I I like that the community is engaging and I do go in there and try to tell you what to do so that you can Well, it makes it easier for people. And I always say, Make it easy for people to do business with you and you do that. So I appreciate that. Thanks. Just click and go. So I'm hoping everyone asked to join that group because it's a great group. So we're gonna talk about posting with passion and posting with purpose, and we're gonna talk about the strategies to your success. So what? I want to talk about to have success on Instagram, and we've touched on this a little bit. I'm going to give you a little journey of how I got here from some of my featured accounts because a lot of people I have been asking me what all my accounts are And how do I manage all those accounts? And there is a reason to the madness on all of them. I mean, I just think that the more you can niche down what you're doing, the more you're gonna attract your ideal client. So I want to start with Soupy Zimmerman, which was not Su v. Zimmerman. Last year, my account was called Sue Be Doo gal, because when I opened my INSTAGRAM account, it was all for the purpose of increasing sales to my store on Cape Cod called Scooby Doo. And when I used instagram that whole summer, my sales at the store increased 40% which is a huge number for a retailer. And it was from the success that I experienced is a small business owner that I really wanted to teach the world. Anyone in business how to use Instagram to grow their brand. Because if that can happen to my little store in Cape Cod and there's so many small businesses struggling on how to get exposure, I knew that I could figure it out. So that summer I decided to change my user name from Scooby Doo Gal. Too soupy Zimmerman, Because my assistant Morgan said to me, You need to brand yourself And so that's when I created my new website, Soupy Zimmerman. It's my Supes Amendment enterprise. You can find it to be Zimmerman and decided that that's where I was going to teach online media like online business promotion, not just instagram, but how to promote yourself online to make more money. So I, too am going through a journey constantly changing my user name based on where I am in my life, and I want you to know that this is okay. This is normal from that account, as you saw, I share a lot of personal photos of my husband of my dog of my kids of my uncle and it was getting confusing because within my personal account, I also was sharing my sue be doo post my customers my products And it was just too chaotic within my feet Like, who is she? What is she doing? Why is she showing me anchor bracelets? And so I knew I needed to extract out Um, the suit bdo But before I did that, I created my featured account, the Instagram expert, because I decided I was gonna be known as the Instagram Girl. I was gonna rock this space. I was going to teach the world how to do instagram and so someone had instagram expert. So you always get what you want Although I usually get what I want This time I didn't get what I want. So I put the in front of it and that was the fix. So that worked for me. And that account is probably, I would say, four months old. It's not really new, but that is what's growing at the best conversion. Because that is where teaching new daily tips, tools and strategies on how to use instagram for your brand. So people love the content there because every post is value for you. And it's not if you, if you don't want to look at my My digital scrapbook was when I call my personal feed, then that's OK. I get it. You time is precious and you want to get value. So this is where you would go for that. So I invite you all Teoh really start falling that account. There's some really great content that we share their. And then I realized after that, that's when I needed to at another account and do the soupy due account. And so that's where I share. If you love the Cape and the islands and you love preppy nautical Julie clothing accessories, then that account is for you. Or if you're a retailer, you can learn by following that account or if you sell jewelry or clothing or accessories. I do a lot in that area, so those are the three different accounts, and I have three more that we can talk about later. But I thought this was a really good breakdown of personal account featured account and why I have them all. Okay, so you just really want to think about how is your brand about your face and you? Or is your brand about your product? And, yes, it's gonna take you more time to have two accounts. But remember what I said yesterday? It's really fun. Instagram is just really fun, and you get the reason the results happened overnight. You all said this when you spoke this morning, like the engagement is what makes you smile and go back for more. And so if it's the space where you're feeling like you're growing your business and you really attracting your ideal client and like Nicole actually pulling him in and they're starting to pay you, then I say Go for it, go for that featured account created and have that be your space. And don't worry so much about Facebook or LinkedIn or Pinterest or Twitter. If if it's a time thing, if you can't manage it all, pick the one that's working for you, and this is the one that has worked the best for me. And yes, I am on all the other ones as well. But this is the one that the sandbox that I like to play in the most, so I just wanted to pause here to see if there's any questions. We'll start with a live audience, and then we'll hopefully get some from the online. I have a question, but about what you were just talking about. Um, so I just had a name change, too, And I'm wondering, but can people still like find me if I've been tagged at the previous name? Or how did they get the update? Everything. So tell me so let's hear what you changed, because I think they'll be fun for people to hear. So what were you and what are you okay at? Hey, J lane, Um, and now it's at just Lane. But there's three. And what is your website? It's just lean dot com. I kind of like in What? Are you on Twitter? Yes. And what's that? I changed to the same thing. So I do like the consistency and in the bio, which I'm gonna talk about later. You can bring in those other elements of what you're doing. Okay. So to answer your question about tagging, if you wrote your old user name in the description, it will be as you wrote it. So I have remember I said yesterday changed my sue be doo underscore Cape Cod to dot because I just think that looks so much better. And so it's still that way when I wrote it in the description. But all the tags have changed with the account. It might take 6 to 12 hours for that to happen. But if you've tagged anything that that will change, you'll be OK. You might want to make an announcement on Twitter that you've changed it or post on Facebook or even an instagram post saying that you've changed it and you can use boards wag their coming up soon. Tell them how to quickly create text over an image to make an announcement. But I would let your followers know that you changed it, and you can even write in the description why you changed it. Good idea, Sandy, Um, when I was doing this and you were giving the people's names and I was putting, you know, like hashtag in retail rebellion or get fit with joy. It was coming up with the Post, but there wasn't a way for me to click toe follow. It wasn't coming up like when I did Sam and Kate Photography. I got to their site and I could click. Follow. Are you searching Hashtags or users? Know I was searching users, but when it when I put in search it came up with the hashtag in front of it. Even if I took it away. Okay, I'm not okay. I'm not following exactly what you're asking. You're trying to find them. Yeah, OK, so the best way to find them you ready is to go to the picture on my account, touch it, it will pop up and just tap tap out right there. You don't have to be searching. I think so. So this is this is really actually good that I'm not quite following you. That I can tell you something that's going to save you time. Great time is money. So you're gonna go to the featured photos I showed on my personal account. Tap it, everyone. I talked about everyone that is there has been tagged. You guys can all start falling them instantly. And there's, you know, there was 10 people that I talked about, so that's good. All the work for you. Don't worry. Thank you. We do have some questions. Train line? Yeah. Now, this may be something that you're gonna get to later, so let us know on this. But this question comes from Jonah Wilson, and they say When I look on some brands instagram pages, I see that they use one consistent filter to create consistent branding. Do you recommend this? And will you be speaking about this later? I wasn't planning on speaking about it, but I'm happy to eso if you want a certain fill, filter or look natural lighting to be your branded look and feel, I say be consistent especially especially if you're a photographer. Did they mention what their industry is? I'm not sure. Oh, it looks like the name of their businesses called money making millennials. So I'm not sure how they're millenials make money, but I don't think I switch up my filters depending on what I feel like that image needs. So I don't have a rule of thumb that I consistently dio, but I do know some accounts that do that, um, pumpkin and Sunshine's mom Onley shoots in natural light. Those photos are all done with the natural light. So you might It goes back to the emotion we talked about yesterday. How do you want people to feel when they land on your feet? We have another question from Jessica, who has a wedding design studio. Her question is, we get the most engagement when we post pictures from our weddings. But our industry has off seasons, especially in the summer. How do I continue to give my followers what they want when we don't have any new weddings to share? That's a good question. So if so, their wedding designer, they are wedding design studio. So I think they could do some behind the scenes, some fitting like what happens that leads up to the wedding. Teoh have that bride looks so beautiful. There's a whole process of this. The fittings. Maybe it's like what's coming next year in the fashion, in their line for new designs from designers talking about fashion trends, talking about fashion colors, talking about weddings or destinations, or maybe even the honeymoon after the wedding. Yeah, great idea. So I think that there's ways to keep the conversation going in the content coming into a feat, and it will take some time to figure out what their followers enjoy seeing that's that testing ring. That's the testing. You don't know until you try and you don't have to be perfect. Remember yesterday I love so many people. People repost to this. I'm gonna say it again. It's progress, not perfection. Make some progress. You don't It doesn't three perfect. It's just have you Just get it out that you won't know until you try. Great. So I have Ah, a little bit of an unusual question. So I am all about adventure travel. So I'm thinking about the global community, and I know this is reaching out to everyone. Online is from all over the place. What if you wanted to reach someone in a different language? So does instagram. Like, you know, there's Google. Translate. Is this a crazy question? I don't know. Well, I do know that this keyboard there's keyboard that you can use to translate their zaps that you can use to translate. I have never tried Teoh communicate in a different language on instagram, but obviously it's worldwide this 65% of the people outside the U. S. So that is a great question. And if anyone has experienced in the worldwide audience or here. I'm all ears. So you're trying to reach Tried is wondering how there's a way to translate what you have already out there, where yeah, instant. Or if you know, if I would just have to kind of translate it myself and repost or something like that. You know, I don't know that. I think that's a really good strategic plan, but okay, I'm on it. Yeah, let me know when you hear something. Yeah, I think that's good for you, though. Jen, we're doing this designed to thrive Siris for jewelry designers. And it's a big deal, and I wanted to find out. Is it enough to just have a hashtag with with that, or do we need a feature page with that? I mean, it's It's something that's so exciting because not only are we interviewing designers that have been in the industry for over 20 years and been very successful, but we also PR specialists in specific for jewelry, and we have buyers and owners of stores that have been in industry a long time, like it's a big deal. So both you, both you and have you guys each have your own personal account and then you have a business account already right. We have flourish and thrive in the business account, and then Tracy has her own. You have your own as well. I do have my own. So you both have your own and then you already have this other one. And so you're trying to extract out one more like niche of what you're doing is what you're asking. I don't know if we need Teoh because it's something that's part of the flourish and thrive community. So I don't know if I think there's a way for you to do it within the community and maybe use the hashtag to do it. So just like I showed you with Natalee's creative hashtag of what's left every time you post within that space, that mindset of what you're creating used that hashtag and all those images will be in one place, and you can remind people to go there toe look just like Natalie did with just a graphic post. So every once in a while, maybe you have a graphic post in your feet that says, Remember to check out the hash tag to do X okay with it, I wouldn't. I don't think you need another account because it's still within your community at large. It's not like you're creating other business.

Class Materials

bonus material with purchase

How to Edit and Post Videos to Instagram®
How to Find and Follow Your Ideal Audience
Instagram® Gal Tip Book
Instagram® Instructional How Tos
The Anatomy of Instagram®
Videohance Tutorial
WordSwag Tutorial
InstaAwesome Kit

Ratings and Reviews

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I tuned in to the live stream from Cork Ireland a few days ago. It was late into the evening GMT. What I noticed was infectious enthusiasm laced with fun and instructional support. Without so much as a glass of water to rehydrate her @suebzimmerman went storming from one success to another. She was so sharp, empathetic & strong in her own skin - just the kind of guide you'd be proud to have.Every day I urge another person to check her out - because, for a business person who wants to become loved on line, she is the ideal coach. I've tuned in to many people on line - many who project an image of being wonderful - SueB delivers. Together with @artisancheesecompany, she "rocks" as you say in North America.Thank you for all the help you've given me and my company @changeagentsbranding. PS I've never met SueB - I simply love her ethos on Instagram. Paul O'Mahony @omaniblog

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Loved ♥ this class! Watched it over and over, then just could not live with out it and bought it. #suebzimmer, the hosts and guests were all dynamic, inspiring, and entertaining. There were so many great ideas. This course was worth every penny! I've already seen amazing results, and I can't thank you all enough for providing the wonderful experience that you do with Creative Live! You all rock! #indigocanyonsoaps

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I tuned in to the course from my office in Cork Ireland - late in the evening for about 2 hours. What I noticed was infectious enthusiasm laced with fun & instructional support. Without so much as a glass of water tro rehydrate her @suebzimmerman went stsorming from one successful session to another.She was so sharp, empathetic & strong in her own skin - just the kind of guide you'd be proud to have.Every day I urge another person to check her out. Because for a business person who wants to become loved on line - she is the ideal coach. I've tuned in to many people on line - many who've projected an image of being wonderful. SueB delivered. Together with @artisancheesecompany on Instagram - she "rocks" - as you say in North America. That 120 minutes with SueB gave me enough to last me for weeks. What I'd have got from the full course, I can barely imagine - but I bet it was phenomenal value. Thank you very much for the help you've given my company ChangeAgents Branding and the people we serve.

Student Work

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