Case Study - Equipment
Philip Ebiner, Will Carnahan
Lessons
Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45 77Final Quiz
Lesson Info
Case Study - Equipment
if you get a couple of photographers in the room and you want to talk about equipment, I don't know when they're going to get out of it. And so we'll try to keep this case studies short. But I know this is what everyone loves talking about. And it is a question that we got a lot of because we surveyed our audience about, you know what they want to learn in this class and a lot of people were asking about what equipment do I need. Should I upgrade? You know, muralist Diaz alarm, all these things And a lot of these questions we answer in the photography and friends community, which we've mentioned before. Photography and friends dot com takes you to the community and you can ask those questions at the end of the day, our motto has always been shoot with what you have and really you can take amazing photos with any camera and it doesn't matter what brand. It doesn't matter. We'll hit mirror. Let's first DSLR necessarily of course there's some cameras that have some benefits to them versus...
others. But you can really start a business with pretty much any camera their minimum. Really. So this is what you brought today. My base set up. Okay, so this is for wedding for headshots for what I can with this. What's in front of me right now, I can do anything as far as I'm concerned, I am missing a really long lens. That's, you know, the equivalent to 72 200 that I would take on a wedding. But this is the base of everything and I have more equipment that I carry. But I don't know to start, I've moved to mere lys cameras. I used to be on D SLRs, but for me, when I shoot weddings and when I travel this is so light and small, this is my walk around lens. This is the basic thing I carry with me every day. It's a fuji X T two. There is a 63 that's out and there was a fuji X T one that's a predecessor. And when you watch this, there might be a 47 by the time you watch us. But the thing about it is not what brand it is. The fact is that it's small, it's lightweight, it's meaningless. It's quiet during weddings in certain situations and when you're shooting a wedding for you know, 6 to 8 hours, your back won't be killing you. Like it used to with my giant D. SLRs, yep, switch over switch over from um, so this is basically the equivalent to a 24 to 7 and you see how instantly that camera got a lot bigger. This is the mid range, the mid range zoom that I would take on a wedding and it would be my main event and this would be sort of my main shooter and that's all you need, you can get a lot done with just this sons in this camera. If you want to take the next step up I get a vertical grip, battery, battery power, battery length. It also adds power in terms of burst mode, you can do more burst mode. I can now hold it like this now for when I do my headshot sessions, which I've started doing like that. Um, so you know, again that's another level up. Also, it just, it looks cleaner, it gives me a nice good grip on it and I can really hold it, it looks a little bit more professional if people are spending a lot of money on you. Um, but again, that's sort of a personal preference. Normally when I'm shooting a wedding, my full kit is this guy with a flash and this is the 16 to 55 16 to 55 2. mid range. It's like the equivalent of the 24 to for Canon. Um, this will be my kick ass main shooter on a wedding and I would even turn this up and put the Gary Fong diffuser on it. And so now this thing is, remember we started with, let's add something else to. So, so this is like the main shooter that I would run around at a wedding or an event with um this is an icon, Flash on the fuji camera which works. Yeah, I'm used to be an icon. I didn't want to buy a new fuji flash yet because I hate flashes. Yeah, well I was just gonna say you mentioned in the lesson earlier that your main kit for wedding photography would include a flash and I would, I would agree because you never know. Yeah, when you're inside, there's a lot of interiors, you're not gonna be wanting to use this unless it's your style for like the couple's session, portrait session of them necessarily. But if you're in a low light situation at the reception, sometimes you do. And so also what I'm at a wedding is I have my really cool dual camera harness, very cool. I honestly get a lot of compliments on this thing, but the main, the main focus of this is so that it looks professional, which who makes that hold fast, hold fast. Yeah. And you know, you can wear a normal, you can wear a normal, a normal harness or like a normal thing, but if you're running two cameras, um this looks really nice and it kind of looks like you just have suspenders on and your wedding guest and basically you plug this into the bottom of the camera and it hangs down like this and I can whip it up. I get compliments on it because I look like a wedding guests. I don't see my cameras when I walk up to them and it relaxes a lot of people and so I'm able to kind of candidly bring my camera up and take a photo and I think that's a really big benefit too. Shooting weddings is like looking like a professional looking like you belong there and like you blend in because that's my style of shooting. Um so that would be my normal rig that I have two cameras, 24-70 on one side, 7200 on the other side, which I probably have it like this. Um and that's an eight hour deal for me. Um So yeah, but do you bring like a wide, do you ever find yourself bringing like an extreme wide or anything? Not for weddings? I think some people have a style of doing that Anthony uses really wide lenses. Um but the on here is more like 25, 30, 30 ISH. Um and that's been plenty for me. Usually I would like to get like a wider lens at some point, but I think, you know, 1624 is probably the way I still need an event usually Depending on unless you're taking a giant photo of 800 people which I have done and this was not enough and I proceeded to quickly think of my feet and take two or three photos all at once and stitch them together. Um so you will find yourself in that situation at some point. I mean in terms of other equipment, I mean backup batteries, like backup batteries, tons of backup batteries. Sometimes I'll even throw in an older camera as a backup cameras to have. I mean we've talked about horror stories across different courses, live streams we've done but we all have that horror story where our main camera stops working or whatever and you know the Bride's about to walk down the aisle and you wish you had a second camera. So and then you got to go talk to the video guys about giving you a camera. It's not it's not necessary because a lot of people just don't have the budget but maybe it's something you rent. I mean you could get a lot of the lower end models of cameras borrow lenses dot com. You can rent from a lot of those D. SLRs are less than 50 bucks a week. Less than $100 a week. And if you can build that into your pricing it might be worth it. Or if you know if you do upgrade your camera and you're taking that next level and you don't end up getting rid of or selling your old camera just keep it in your car, keep it in your bag, have it ready to go. That's probably not the safest place. Keep it in your bag, keep it close by. You know it it could really benefit you. I mean or literally ask a friend that's why community of photographers around you is so important. I mean people borrow your other you have the X. T. One. I let people borrow it all the time because I want them to shoot fuji. I also borrow your lenses all the time too. Yeah, so that's that's awesome. I'm trying to think if there's anything else. I'm sure we're gonna get a lot of questions on equipment. Well this is my, this is my setup. So that's wedding. Yeah, that was wedding. This is my base setup for portrait photography. So this is On Fuji. It's a 1.2. So this is more like an 85 90 sort of setup. And this is what I shoot portraits with. Um Again, it's just the body and this lens and I use natural light. But I do when I am shooting borders, I do, I have this vertical grip on here unless I'm traveling like all the time. And so now this becomes my main photography headshot camera. I've taken all everything you see on my instagram has been taken with this exact setup in my hand. Um, and you know, sometimes you can rock the hood, sometimes it gets even smaller so you can see it's like a very simple sort of set up. I think at the end of the day we talked about it early. This isn't a class where we're teaching you how to be a photographer, take great photos but I will add in there that like so much of taking a great photo is everything else. It's the composition, it's the people, it's the lighting, the background, it's the location all of that. That's going to really make a photo great no matter what camera you're using. So if you do have questions about gear, I would recommend that you head over to photography and friends dot com, join the community and ask it there because we can help you out. Other photographers can help you out. You can also post to the course um as well. But yeah, I think that pretty much covers it. Cool to see what you use. Pretty simple. Also, as I say, it's simple, it's something that you've built up over time has been invested a lot of money. This setup that you're seeing right now. I've probably built over three years. Yeah. Yeah. This is not something I just went out and bought. Yeah. Three years and after doing three years and cameras for a long time. Yeah. And also every business and everything I've shot, I've put more money back into my gear. So this is not just going out and buying stuff like you have to work up to it. Yeah. Start with what you have and Yeah, you can do great with it. Alright. See you later. See you in the next lesson