Get Listed on Yelp
Lesson 40 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Get Listed on Yelp
Lesson 40 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
Get Listed on Yelp
Welcome to this new lesson. Another step to expanding your online presence. I want to talk about Yelp because Yelp is probably the most well known review site for any kind of business and a lot of photographers are on there as well. But not all the photographers and a lot of photographers actually skip setting up a Yelp profile. Now if you're living outside of this country, there might be other websites that are better for your country, but check out any sort of review site that lists businesses and have reviews and set up a profile here as an example, I looked up photographer in SAN luis Obispo again and you can see that it let's review the results. A lot of it's based off of reviews and I'm not sure what the exact algorithm of Yelp is, but the ones with the best reviews, the most reviews, most recent reviews will start to appear higher and higher in this list. So basically all you have to do is set it up. So if you search for yelp listing a business or if you just go to Bisbee eyes d...
ot yelp, you can go through and it's similar to how you did it in the google profile, you can set up your profile and put in photos information, contact methods, you can even have a request quote option, you can add coupons on yelp all kinds of cool stuff and as we saw when you search for um photographers or any business on google yelp is some of the top results, so it carries a lot of weight in the results in the general search results. So let's just go ahead and look at one of these examples to show you how the number one result in san luis Obispo is doing. So. One thing in the help you can do is you can create a serving area and so if you do serve multiple areas, you can add that and that helps your listing appear if someone's searching for a wedding photographer in a close to a nearby town, if you serve that area, it looks like they've gone through and added their own photos up front. And then of course, clients or customers can add photos as you might have done if you've ever reviewed someone on Yelp, I guess the biggest thing with a yelp listening and even with a google listening is to do the extra work to get reviews. Your clients aren't going to automatically go on yelp, find you search you out and leave a review on their own accord. Of course we wish that would happen. But as part of your process when you, your workflow, working with a client, you definitely want to go and ask them after the fact if they could leave a review for your business and to post it on yelp and google or wherever else you want them to leave a review. So again, pretty simple stuff. It all takes you now to do it. So go to biz dot yelp dot com and set up your business profile page And if you've ever done any past projects, go back to those clients and ask them if they can leave a review, it'll help your profile rank higher in the search results. All right, see you in the next lesson.
Class Materials
Bonus Materials with Purchase