So let's talk about your portfolio specifically. Again, this kind of depends on what type of photography you're doing and how much diversity you are doing as far as style goes. Um Again, I want to go back to talking about having a single sort of thing, the single sort of type of photography that you're doing. If you're just shooting weddings, let's focus on just showing weddings. If you're doing headshots, let's just focus on doing head shots. I think if you end up doing multiple different types of photography, you're gonna need a portfolio soda for each one. It gets a little jumbled together when there's too many different styles in one sort of category. If I'm a wedding photographer and I'm looking for you as a wedding photographer and all of a sudden an actor headshot or a corporate headshot comes up. That might be a little off putting when you're trying to hire a photographer or when I'm looking for a head shot or a corporate shot in a really pretty photo of some rings comes up, th...

at's gonna throw me off a little bit trying to hire you as a portrait photographer. So you're gonna want to separate those. That's my advice as much as you possibly can. Even if that means a whole another website. Something to think about, let's start off with the specific portfolio like weddings. So I want to show a range of style, I want to be able to show everything that I can do as far as my style goes. Now, this doesn't have to be like totally crazy different because you are a single photographer. But you know, having a black and white photo, having a de saturated photo, having something that's different that can kind of pertain towards someone who's looking for a specific style and know that you can accomplish. Maybe one or two things is really helpful and diverse as you get, better as you get more popular as you hone in your style, you'll be able to condense and sort of become one single sort of look and they'll hire you for your specific look. Another thing to take into consideration is doing close ups and whites. I know a lot of photographers who actually just show shots of brides all the time. Just close up shots of brides. It's important to throw like a nice big wide in there. A couple shot. A nice detailed shot or two. You want to show diversity because a wedding is something that is a big range of things. That you can kind of, I need to show that you can do everything. Now with head shots and portraits, you may want to show a different range of people. Right? So there's all sorts of people in this world. You want to show different skin tones. You want to show potentially different hairstyles, different sexes. Male female. You just want to be able to know that you can cover all those ranges because you don't know who's looking at your website and who might hire you if you stick to one specific hairstyle sex uh skin color, it may be off putting to someone else and you may get less work from it. Sometimes very little will go a long way. I think when you're picking out your photos, you should really make sure to pick the ones that you really, really love and really represent you. You don't need to pick every single photo that you've ever taken and put it on your portfolio. It could be good, but trying to hone down to the ones that are really, really great and don't feel like you need to really, really show every single style of photo, just do the ones that you think are going to get you the job. So in the case study, we're going to be looking at different examples of different websites and portfolios by different types of photographers, including myself, I have a few and also different styles of structures of websites.

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Philip Ebiner

Professional video & course creator, photographer & teacher to 1mil+ students; 10+ years experience with 1000+ videos.

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Will Carnahan

11+ years experience as a cinematographer, camera operator, and photographer. Working with Disney, Nike, ESPN, PredPol and many others.

2,000+ classes ranging from fundamentals to advanced techniques.

Design the Perfect Portfolio

Design the Perfect Portfolio

Lesson Info

33. Design the Perfect Portfolio

Lessons

Welcome

Why Do You Want to Start a Photography Business

What Kind of Photography Business Do You Want to Start

Important Personal Note from Instructor Will

Case Study Starting a Photography Business

Quiz - Chapter 1

Introduction to Basics of Starting a Photography Business

Choose Your Business Name

Choose Your Business Structure

Register Your Business Name

Get Your Federal Tax ID

Get Your Business License

Get Your Business Bank Account

Register Your Online Accounts

Branding Your Business

Set Your Prices

The Photography Gear You Need to Start a Business

Case Study - Business Basics

Case Study - Equipment

Quiz - Chapter 2

Intro to Getting Your First Paying Clients

You Need to Prove Yourself

The Best Place to Find Your First Clients

What to Charge for Your First Clients

On Set - Partnering with Other Creatives

On Set - Getting Work in a Competitive Environment

Use Your First Shoot Wisely

Case Study - Getting Your First Clients

Quiz - Chapter 3

Introduction to Create Your Photography Business Website

Why You Need a Website and Platform Options

What Needs to Be On Your Website

Design the Perfect Portfolio

Case Study - Looking at Photography Websites

Quiz - Chapter 4

Introduction to Expanding Your Online Presence

Use Instagram to Grow Your Business

Use Facebook to Grow Your Business

Get Listed on Google

Get Listed on Yelp

Get Listed on Review Sites

Using Craigslist to Get Work

Case Study - Expanding Your Online Presence

Quiz - Chapter 5

Introduction to the Photography Business Workflow

Step 1 - Meeting Your Client

Step 2 - Booking Your Client

Step 3 - The Shoot

Step 4 - Editing Your Photos

Step 5 - Delivering Your Photos

Case Study - Business Workflow

On Set - the Shoot

On Set - Backdrop Placement

On Set - Paper Backdrop Rolls

On Set - The Back Light

On Set - Interacting with Clients

Quiz - Chapter 6

Intro to Business Infrastructure and Continued Growth

Productivity Tools to Make Your More Efficient

Get Business Insurance

Accounting Tools & Tips

Business Tax Tips

Scaling Your Prices Up

Use Conventions and Meet Ups to Grow Your Business

Case Study - Business Growth

Quiz - Chapter 7

Intro to the Selling Prints Section

Why Should You Sell Your Prints

Choose a Printer

How to Price Your Prints

Selling Your Prints Online

Selling Your Prints in Person

Wrapping up This Section

Quiz - Chapter 8