Welcome to this new section of the course. All about expanding your online presence. Being a business in the modern world means being online and you not only need your website, which we talked about in the last section, but we need to be pretty much anywhere where a client can potentially find you. A lot of this has to do with social media. So we'll be giving you tips and tricks on growing your instagram account using facebook to build a community of followers and grow a business. Also more specific things that we think are important for allowing people to find you, like getting your business actually listed on google specific to your location using review sites like yelp or other ones that are specific to the type of photography you're into, like wedding photography to get your business listed there as well. So this will be a very practical hands on section. So get ready to do a lot of work and we'll see you in the next lesson.

Class Materials

Bonus Materials with Purchase

15 Tips: How Your Photography Business can be Adapted to Online Services

Start a Photography Business

Workbook

Worksheet

buy this class

$00

Buy Class

Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

79.7K Students

99% Recommend this Class

00 Student Work

0 Video lessons in HD
00h 00m of class content
Exclusive bonus content
Lifetime access, anywhere, anytime
Streaming access on desktop and mobile browsers
Download and offline access with class purchase
Offline sync with our iPhone & iPad apps
100% satisfaction guarantee

Philip Ebiner

Professional video & course creator, photographer & teacher to 1mil+ students; 10+ years experience with 1000+ videos.

SEE INSTRUCTOR'S CLASSES

Will Carnahan

11+ years experience as a cinematographer, camera operator, and photographer. Working with Disney, Nike, ESPN, PredPol and many others.

2,000+ classes ranging from fundamentals to advanced techniques.

Introduction to Expanding Your Online Presence

Introduction to Expanding Your Online Presence

Lesson Info

36. Introduction to Expanding Your Online Presence

Lessons

Welcome

Why Do You Want to Start a Photography Business

What Kind of Photography Business Do You Want to Start

Important Personal Note from Instructor Will

Case Study Starting a Photography Business

Quiz - Chapter 1

Introduction to Basics of Starting a Photography Business

Choose Your Business Name

Choose Your Business Structure

Register Your Business Name

Get Your Federal Tax ID

Get Your Business License

Get Your Business Bank Account

Register Your Online Accounts

Branding Your Business

Set Your Prices

The Photography Gear You Need to Start a Business

Case Study - Business Basics

Case Study - Equipment

Quiz - Chapter 2

Intro to Getting Your First Paying Clients

You Need to Prove Yourself

The Best Place to Find Your First Clients

What to Charge for Your First Clients

On Set - Partnering with Other Creatives

On Set - Getting Work in a Competitive Environment

Use Your First Shoot Wisely

Case Study - Getting Your First Clients

Quiz - Chapter 3

Introduction to Create Your Photography Business Website

Why You Need a Website and Platform Options

What Needs to Be On Your Website

Design the Perfect Portfolio

Case Study - Looking at Photography Websites

Quiz - Chapter 4

Introduction to Expanding Your Online Presence

Use Instagram to Grow Your Business

Use Facebook to Grow Your Business

Get Listed on Google

Get Listed on Yelp

Get Listed on Review Sites

Using Craigslist to Get Work

Case Study - Expanding Your Online Presence

Quiz - Chapter 5

Introduction to the Photography Business Workflow

Step 1 - Meeting Your Client

Step 2 - Booking Your Client

Step 3 - The Shoot

Step 4 - Editing Your Photos

Step 5 - Delivering Your Photos

Case Study - Business Workflow

On Set - the Shoot

On Set - Backdrop Placement

On Set - Paper Backdrop Rolls

On Set - The Back Light

On Set - Interacting with Clients

Quiz - Chapter 6

Intro to Business Infrastructure and Continued Growth

Productivity Tools to Make Your More Efficient

Get Business Insurance

Accounting Tools & Tips

Business Tax Tips

Scaling Your Prices Up

Use Conventions and Meet Ups to Grow Your Business

Case Study - Business Growth

Quiz - Chapter 7

Intro to the Selling Prints Section

Why Should You Sell Your Prints

Choose a Printer

How to Price Your Prints

Selling Your Prints Online

Selling Your Prints in Person

Wrapping up This Section

Quiz - Chapter 8