What Kind of Photography Business Do You Want to Start
Philip Ebiner, Will Carnahan
Lesson Info
3. What Kind of Photography Business Do You Want to Start
Lessons
Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45 77Final Quiz
Lesson Info
What Kind of Photography Business Do You Want to Start
So let's talk about what kind of photography business you want to start often in my experience. Um it has helped to focus on one specific type of photography as you start out. Um you will get asked to do all these other different types of photography, but to help you get going and to help you target audiences and start making money faster, you should try to really hone in on one specific thing. I've sort of narrowed it down to three different bigger categories that we can kind of talk about throughout this class. Um so let's talk about those. The first one is portrait and headshot photography. Now this focuses on shooting people for headshots, for business profiles, for internet stuff. A lot of actors need head shots, a lot of people getting into business need pictures for their linkedin profiles, stuff like that. And this is actually what I'm doing right now. So we'll focus on that in our case studies For portraits and headshots. That also includes shooting families, you know, graduat...
ion photos, mother's day, maternity, all that sort of stuff really falls into this category #2 event and wedding photography. Now, I've been shooting weddings for over 12 years and I actually have separate websites for my weddings and events and my portrait and headshots, photography now. Um I do this because wedding and events is a definitely a different style than doing setting up portraits and headshots. Um it's way more date based and it's way more journalistic sort of photography based, but it also includes headshots and portraits while you're shooting weddings. Um So we'll talk about that because it's a little bit of a different way to set things up and stakes are a little bit higher because you're capturing moments versus setting a moment up. So we'll talk about that in as far as weddings and events goes, Number three is fine art photography. Now I call this fine art photography because it's a little bit more art based. Um and this is for people who are trying to sell their prints, sell their portraits, do stock photography again, you're not dealing with clients as much when you're shooting the photo, you're dealing with clients after you've printed the photo or posted the photo. So it's a little bit different than setting up a headshot or setting up a date for a wedding. Um, so we'll talk a little bit more about fine art stuff. I actually haven't done a whole lot of it, but I have a lot of friends that have and I know the tips and tricks to really get going with that and where to start selling your prints. So there are other different types of photography and there's different ways that you can make money with your photography, such as being a journalistic photographer in college. I worked for my newspaper and I used to just go out and shoot photos for the newspaper. Um, there's product photography. Uh and there's print ad photography now, a lot of these are more are more commercial client based. Um and it takes a little bit of time to get established. These are a little bit harder to just start as your own home business. So we're not going to be focusing on that as much, but you can definitely go get a job at a newspaper or go to events and shoot and try and sell those to a newspaper. We won't be covering that. Um or you can really start shooting products and going to companies and telling them that you want to shoot like their new toy that's coming out or the new jewelry that they're shooting. But again, that takes a little bit of a different motion than starting your own business and dealing with clients. It's more advertising for bigger companies and requires a little bit of a different aspect of what we're talking about today. There are a few things to consider when you're starting your photography company, as far as picking sort of what category you're going to be shooting. Um Often we're gonna be doing all of it because you want to work and you want to make money. Um There are things to take into consideration though, especially where you are. I'm based in Los Angeles and being in Los Angeles, the wedding industry and the headshot industry is totally saturated. In fact, the photography industry is totally saturated. So I've really focused on actor Headshots because I know that there are plentiful actors in Los Angeles and in Hollywood looking for headshots. Um I've really kind of stepped away from the weddings in Los Angeles because there are just so many wedding photographers. So when you're starting your business, think about where you are, what country, what city, um what region you're in? Um There are a lot of destination places. There's a place out here in California called Palm Springs where most of the photographers out there are wedding photographers because a lot of weddings come out there and so it's a really good idea to think about where you are and where you're situated and what's needed in that area to maybe think about considering where you want to push your photography in. Another thing to consider, especially starting out is what your personal network is. If you're at the age where all your friends are getting married and engaged, maybe you should lean into engagement and wedding photos. If you're at the age where a lot of your friends are having babies, maybe you should lean into maternity photos, newborn photos. If you're at the age where a lot of your friends are graduating from high school or they have kids graduating from high school, maybe you lean into those sort of sections as far as portraits go. So really think about your personal network because that's how you're gonna get your first clients and that's how you're gonna get your feet off the ground and then you can sort of start to like design and mold your own photography business from that. So really take all of these into consideration, because this will really inform everything from this time out. If you're a portrait photographer, a headshot photographer, that's what your website is gonna start to look like. That's how you're gonna advertise yourself. If you're a wedding photographer, that's what your website is gonna look like, and that's how you're gonna advertise yourselves. This is very important to start considering and make a decision about what type of photography you are and what type of business you're going to do. So get on that worksheet, and it's the first thing you're gonna check off and decide what kind of photography business are you.