On Set - the Shoot
Lesson 52 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
On Set - the Shoot
Lesson 52 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
On Set - the Shoot
Alright, so we're in a rented studio space here. I've just started my new headshot photography business and we've got a couple people were shooting today um Today I set the backdrop really close to this door so that we can take photos of it. Um And basically I'm just starting to create content for my new business. So the full run through of how I do photos and create my product starts with the client. I find the client. Once they're interested, I asked for a deposit, I set a date. Typically I set up a lot of different clients on the same day. Once we set the date, I have them give me a deposit. I send a tiny little contract to have them fill out so they don't cancel on me. Um I then send, I have a sheet that I basically prepared and I'll share this with you basically, it says what to wear, um how to come, where to park, what the address is, all this information um their time. So they're prepared and they know what to bring, they know what to, where they know what to be prepared for. On...
ce they get that they show up in the morning, I show up a little bit earlier, get the studio set. I set up the backdrop. Um I coordinate with my makeup artist, so she's here and ready to go early. Um And then I go through the wardrobe that my client typically brings with the makeup artist and we pick out the looks for this. I'm doing three different looks. Um and that's typically what I'm gonna be doing with my clients is having multiple looks and a look is basically you know what they're wearing. So I have three different outfits, more or less. We go through, we pick what we're gonna shoot for the day, we decide what we're gonna do, we pick it, she then or he go into makeup and that usually takes from 30 to 50 minutes and basically it's just a really natural makeup coverage and it's really enhanced my headshot shooting. Um I wouldn't necessarily do that normally for like family portraits and stuff, but for what clients are paying me. Um They end up paying me and then they pay the makeup artist separately. They go through makeup, they come out, we shoot, we enjoy, we have fun, they go back, they change, they come out, we shoot the makeup artist stays on set and make sure there's no crazy flyaways or their hair isn't going crazy, which helps me a lot in post production. Once we're done shooting, I then take the photos home and I do two passes. I do one pass to pick the ones that I like the most and then I do another pass to really hone in on what they're looking. The clients that I'm shooting are mostly actors and actresses who need headshots and they really only need a few. So I usually present them with about Depending on how many looks, we do 30-40. Um sometimes more. Um and then I have them pick. Uh usually I'll do three for free and then everything after that is $25 a photo to edit. They pick they send them back to me online and then I go ahead and start editing them and deliver them online.
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