Step 3 - The Shoot
Lesson 48 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Step 3 - The Shoot
Lesson 48 from: Launch a Successful Photography BusinessPhilip Ebiner, Will Carnahan
Lessons
Chapter 1: Introduction to Starting a Photography Business
1Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Chapter 2: Basics of Starting a Photography Business
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
Chapter 3: Get Your First Paying Clients
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
Chapter 4: Create Your Photography Business Website
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
Chapter 5: Expanding Your Online Presence
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
Chapter 6: The Photography Business Workflow
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
Chapter 7:Scaling Your Business with Better Infrastructure
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
Chapter 8: Selling Your Prints
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
Chapter 9: Conclusion
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45Final Quiz
77Final Quiz
Lesson Info
Step 3 - The Shoot
So step three the shoot so everything's booked, it's shoot day you're out shooting, you're doing it, you're on set shooting a wedding, you're doing head shots, you're doing portraits. I would say a good tip for you is to bring a copy of the contract with you. And I don't mean just uh you know on your phone print out a physical copy of the contract with signatures. Leave the originals at home but keep a copy so that you can reference it if you need to reference it. Also make sure your pleasant, make sure you're doing your job. Well because again this is where you're gonna meet new clients. This is also where your start of your products happen for your current clients. Typically on weddings and typically for head shots and portraits you're collecting your final payment on this day. I usually don't uh don't collect the final payment until the very end when we're done shooting. It's kind of a give and take with your client. They've given you a deposit, you've shot, they give you the final ...
payment, you give them a final delivery. So it's kind of like here here here you're kind of passing the responsibility and the trust back and forth. And this is great because this builds trust that will allow them to recommend you for the next job and it will allow them to be patient with you when you're a little late on the delivery or things like that. So collecting your final payment, finished shooting and then go to whomever you've been in contact with whomever signed the contract about the final payment, you can be as pleasant as possible. And usually if you've made it this far without having any problems, they're already going to be ready to give you the money because you've been so pleasant all day and you've been taking wonderful photos, a couple other tips. If you want to maintain this business in a long way, be prepared to help yourself out physically, bring extra water. Maybe bring a pair of socks or like some sandals for the drive home after a long day. Really try and be as comfortable as you can. I tend to have an extra stick of deodorant in my camera bag After working on a 10 hour wedding. Um, I'll also bring some mints. If I have a second shooter, I'll put together like a little care package sometimes for a wedding. Um, really take this serious, this is a real job and this is like bringing your lunch to your job. Um, and you want to make this last as much as possible. So take care of yourself and try and think ahead. How will you feel When you're done doing four different portrait sessions in one day. How will you feel after shooting your first wedding after 6, 10 hours, 14 hours. Think about how you can treat yourself well at the end of that because it will allow you to be happy at the end of the day and allow you to do your wedding the next day
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