Get Listed on Review Sites
Philip Ebiner, Will Carnahan
Lessons
Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45 77Final Quiz
Lesson Info
Get Listed on Review Sites
Welcome to this next lesson in expanding your online presence in this lesson. I want to just briefly mention expanding your horizons to other sorts of review sites, but they might be more specific to your industry now, I'm using wedding as an example because it's a popular industry and they have this set up for the wedding industry, two sides the knot dot com and Wedding wire dot com. These are places that brides and grooms, anyone getting married can go and it helps them plan their wedding, they can find local vendors, they can create a wedding website, a registry, all kinds of stuff. But if you go to the knot dot com for example, you can just find local wedding photographers. So let's go ahead and again, site look for san luis Obispo. Now this isn't where I live, but this is if I want to have another wedding with Isabel renew our vows, maybe we'd go up to slow. It's a beautiful, beautiful place. So again, just like yeah, just like google when you search for wedding photographers, dif...
ferent ones are going to appear. So you need to create this profile. Some of these are featured. I'm not sure exactly what featured means based off of their algorithm. But even on the not not many of these companies have that many reviews, I am sure that most of these results and the ranking of the results are based off of reviews as you go down, there are some lower reviews but at the top, it's a lot of five star reviews and so you want to make sure that you're asking your clients to leave reviews for you. So just like any of these other places you're gonna have your about section details, even pricing. So a lot of the stuff that's on your website, you can also add here. So definitely add your business here at the location, at your about section front that you took from your website. And then similarly, wedding wire is basically the same exact website. So if you go under vendors, you look up photography, we will again look up san luis Obisbo. I'm curious to see if they are going to be the same results or not. So it looks like wedding wire. Um, I'm not sure which one is more popular because I think both of them are pretty popular. Seacrest wedding photography 100 40 reviews. So maybe wedding wire is a little bit more popular. I don't see Seacrest in one of the top results here. No, so maybe they have a not profile. Maybe they don't, but that's why it's important to set it up on these sites. So, again, this one looks like with wedding wire, there are pricing prices on there. Sorry, I scrolled through that really fast and just want to make sure how you can actually set up your vendor down at the bottom. If you click on, learn about wedding wire for business. Some of these things cost though on a place like wedding wire or the not. Um, sometimes there's a free option if you want to be featured, you might have a paid spot and that might be something you do later on your in your business, when you reinvest and you into your business and you want to do that kind of advertising. So now is the time to go out. Set up your profile on those websites. If you are a wedding photographer, if you're not a wedding photographer, there are some other sites for general photography that you can set up a profile. One of them is scoop Shot dot com. Um this is a place where people can find professional photographers and you can again, if you're a photographer set up, set up a profile here. You just never know when people are going to be using a site like this to find a photographer in their area and you might as well have a profile ready. If someone is alright, see you in the next lesson.