Step 1 - Meeting Your Client
Philip Ebiner, Will Carnahan
Lessons
Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45 77Final Quiz
Lesson Info
Step 1 - Meeting Your Client
Alright, Step one Meeting Your Client. Now at this point you've already gotten your website up, you're ready to go, Your business is good. You have everything you need to do to shoot something and now you're basically ready to book your jobs, meet your clients and get going. So the first thing you're gonna do is meet a new client. Now, if you're shooting a wedding or headshots, sometimes this requires a meeting in person. Usually over weddings you want to meet in person because you want to make sure that you can kind of jive with that person you want to be yourself, you wanna explain to them what you do, how long you've been doing it uh and show them that you can really be personable and make them feel comfortable. I mentioned this earlier before, but having your photo being taken is very vulnerable and knowing that your photographer is confident what they do and makes you feel comfortable is like a huge selling point for a person who's hiring a photographer often with portraits and he...
adshots, you're not necessarily meeting the person in person, but you may have a phone conversation and so the tips are to make them feel comfortable and be yourself because you don't wanna come off as rude or fake or overly abundant because they're going to expect that when you're actually shooting or that may be too much for them and they may want someone a little bit more mellow. So this also comes into effect when you're shooting an event or headshots when there's other people around that may want to hire you. This is also a place where you can get new clients. So you're shooting a wedding uh and people see you working really hard, you're running back and forth, you're running up the aisle, you're running around the dance floor and they see the bride and groom having a great time. Everyone's happy. People are gonna ask you who you are, where your business card comes from, all sorts of things to get you to work with them. And if you're not being yourself and being truthfully honest as you are as a photographer, people are gonna come up to you and talk to you. So again, being yourself, being pleasant to everyone around you, even if they're holding a cell phone up in front of you. Just politely asking me the way is a really good example of how you can maintain that sort of composure while you're shooting and get new clients. So that also happens when you're shooting with your clients. Again to use weddings as an example when you're shooting the couple often you have a bridal party, you have parents around. These are all potential clients or they're all people that could refer you to somebody else. So making sure that you're doing everything correctly, being as polite as possible to not only your subjects, but everyone around, you will also lead to more clients. This also works when you're doing head shots or portrait photography if they've brought a friend or if they are done with their photo session and they want to recommend you, they're going to remember how great you made them feel along with the wonderful photos that you've taken. So keep that in mind while you're shooting, not only while you're meeting people, also when you're collecting your final payment on the day after you've been done shooting all day or just before you want to make sure to be as polite as possible and make sure that that transaction is smoothly and works well. You have contracts to back you up. You have conversations and emails to back you up if there's ever a problem. So just be, you know, as mellow and as polite as possible. It'll make everyone's experience great and it could potentially get you your next job or keep you from it. A real quick tip for you when you're having a meeting for the first time with a potential client for a wedding or an event. It's nice to sometimes bring printed out priceless and stuff. So you can kind of go over it physically with your couple. Um That's really kind of like a nice touch. You can also, if you want bring photo samples or a book if you printed out. Um it's always really nice to have a centerpiece that you guys can kind of converse over, talk about your style, talk about what they're looking for um and more than anything, make them feel comfortable about spending all that money on you.