Tips for Personal and Creative Well Being
Philip Ebiner, Will Carnahan
Lessons
Welcome
02:26 2Why Do You Want to Start a Photography Business
04:40 3What Kind of Photography Business Do You Want to Start
05:38 4Important Personal Note from Instructor Will
02:25 5Case Study Starting a Photography Business
07:43 6Quiz - Chapter 1
Introduction to Basics of Starting a Photography Business
00:52 8Choose Your Business Name
05:29 9Choose Your Business Structure
06:12 10Register Your Business Name
01:47 11Get Your Federal Tax ID
01:39 12Get Your Business License
01:16 13Get Your Business Bank Account
02:16 14Register Your Online Accounts
02:17 15Branding Your Business
02:18 16Set Your Prices
12:56 17The Photography Gear You Need to Start a Business
03:42 18Case Study - Business Basics
24:42 19Case Study - Equipment
10:05 20Quiz - Chapter 2
21Intro to Getting Your First Paying Clients
00:44 22You Need to Prove Yourself
01:30 23The Best Place to Find Your First Clients
02:36 24What to Charge for Your First Clients
02:44 25On Set - Partnering with Other Creatives
01:57 26On Set - Getting Work in a Competitive Environment
02:38 27Use Your First Shoot Wisely
01:20 28Case Study - Getting Your First Clients
07:55 29Quiz - Chapter 3
30Introduction to Create Your Photography Business Website
01:05 31Why You Need a Website and Platform Options
04:30 32What Needs to Be On Your Website
07:32 33Design the Perfect Portfolio
03:17 34Case Study - Looking at Photography Websites
12:56 35Quiz - Chapter 4
36Introduction to Expanding Your Online Presence
00:55 37Use Instagram to Grow Your Business
02:29 38Use Facebook to Grow Your Business
01:21 39Get Listed on Google
03:53 40Get Listed on Yelp
03:20 41Get Listed on Review Sites
04:06 42Using Craigslist to Get Work
03:01 43Case Study - Expanding Your Online Presence
13:16 44Quiz - Chapter 5
45Introduction to the Photography Business Workflow
00:54 46Step 1 - Meeting Your Client
03:32 47Step 2 - Booking Your Client
05:53 48Step 3 - The Shoot
02:28 49Step 4 - Editing Your Photos
06:34 50Step 5 - Delivering Your Photos
01:05 51Case Study - Business Workflow
15:54 52On Set - the Shoot
02:50 53On Set - Backdrop Placement
01:13 54On Set - Paper Backdrop Rolls
02:01 55On Set - The Back Light
00:46 56On Set - Interacting with Clients
04:58 57Quiz - Chapter 6
58Intro to Business Infrastructure and Continued Growth
00:46 59Productivity Tools to Make Your More Efficient
06:21 60Get Business Insurance
03:55 61Accounting Tools & Tips
04:20 62Business Tax Tips
03:38 63Scaling Your Prices Up
02:56 64Use Conventions and Meet Ups to Grow Your Business
04:01 65Case Study - Business Growth
11:04 66Quiz - Chapter 7
67Intro to the Selling Prints Section
00:56 68Why Should You Sell Your Prints
02:18 69Choose a Printer
02:59 70How to Price Your Prints
05:33 71Selling Your Prints Online
08:06 72Selling Your Prints in Person
02:38 73Wrapping up This Section
01:26 74Quiz - Chapter 8
75Tips for Personal and Creative Well Being
04:38 76Conclusion
01:45 77Final Quiz
Lesson Info
Tips for Personal and Creative Well Being
we've come to the end of the class and the last thing I wanted to talk to you about was so tips for personal well being. This is really important. This is a very physically and mentally demanding job. And although sometimes people think you're just taking photos again, it's not that you're just taking photos, you're also a president of your own business, you're the advertising of your own business, you're the accountant of your own business, you're the bookkeeper of your own business. It was the same thing. You're really every single part of your own business. If you're doing this on your own and you have to figure out a way to maintain a balance between work life, stress relief, play creativity because if you don't, you will burn yourself out. And I think when I first started doing this and I was working with a partner and some other folks, you start to just want to be working all the time. Because honestly, there is always something that can be done when you're running your own busin...
ess. And when you're dealing with art and photography, there's always something that you could be taking a photo of. Sometimes creativity comes real quick and inspiration hits you fast and you want to get out there and take photos sometimes, you know, you might be up late and you're like, you know, I could really work on my website, I should look at my accounting tonight, I should create a new invoice, I should look at a new logo, I should back up this data, I should try editing this, there's literally a plethora of things to do when you're going into a business like this. So, a good practice is to start to set boundaries for you. I'm talking about an hourly boundary and potentially a daily bound when talking about an hourly boundary. Try to sometimes treat this if you're going full time, Treat it like a full time job only work from 9-5. If you're just starting business, you don't have any other job and you're like, say, you're coming out of school or you're making a transition or your partner is the breadwinner, and you're doing nothing. But photography only treat it from 9 to for now. Work from 9 to 12, have a lunch, come back at one, work from 1 to 5, and then stop because otherwise, you will drive yourself mad if you go into the night and work every night work at random hours, some people can do that, but in general, I would try to set a little bit of boundaries. Work during work hours rest during when everyone else is resting. Thing about being a freelancer, a business owner is that you can work whenever, and you can take random days off. So thinking about daily days, if you work monday through sunday, you're gonna burn out eventually. It's just gonna be too much. You're gonna be constant looking at stuff, constantly calculating, constantly talking people constantly on your computer straining your eyes and you want to take some time for yourself. You want to take some time to keep your creative mind, you know, watch movies, listen to music, stay informed. Um you wanna take some time for your family because this can really take away from a lot of your life. And the whole idea is that you're building a career and a job for yourself that you love to do, but you can also step away and still love your life. You don't want it to overtake everything. Now, if you figured that balance out where you can balance more work than not work great, but at a certain point, it is definitely a job and it will take over a lot of your time creating boundaries as far as friendships and photography, doing things for free, not doing things for free is something also you need to start to consider, don't do things for free all the time. Don't do discounted things for free all the time. Don't lower your prices. Don't underestimate how creative you are. You have literally spent the last few hours taking this class, you spent money developing your equipment, you spent time practicing, you've built your invoices, you've done paperwork to set up your business, you've built your portfolio, you've edited photos, you've waited for things to download. You really want to at this point, know what you're worth, know that when someone's paying you money, they are investing in your investment. You have invested all this time and energy and money into being a photographer and you're worth it and you know it and you can do it, I promise you, so don't feel bad about charging people money. That is your job, That is what you're here to do, and that is what you're here to learn. And the sooner you can figure that out, the sooner and faster you'll start to make money. Because I'm telling you right now, photographers are always asked to shoot something for free, do this for free, do that for free because they think you're just holding it up and taking a photo. But really there's a lot of investment that goes into the decisions that you're making, not only as a photographer, but you are now an entrepreneur, you've started your own business and you invest the time and energy into creating a business in entity. So you're worth it and you need to make sure that you keep that in mind