Action - Create Counter Offers
Lesson 35 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Action - Create Counter Offers
Lesson 35 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
35. Action - Create Counter Offers
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Action - Create Counter Offers
In this video, we're going to create counter offers for this product here. The price per unit is listed as $5.70. Since we have nothing to lose by sending the supplier message. I'm gonna ask if they're willing to lower the price to $2.50 and I know that's a huge amount to lower the cost per unit. And my guess is odds are they're gonna say no. But since we have nothing to lose, I'm going to give it a try. Now. Let's find that supplier over here and send them a message. You can look to our alibaba message cheat sheet and get some ideas for message templates. But a lot of times when you're negotiating, you don't need a template instead, you're just going to be reading their reply and then keeping in mind what you're looking for and then seeing if they'll comply with what you're asking, I've decided to change how low I want to go on the unit price. And I'm gonna say $2.80. Also gonna let them know that 200 pieces might be too low for that price. I would be willing to increase my order size...
if you can lower the unit price. Thanks eric and there we go. I'm gonna send this message and see what happens. Now. I've just sent a message to them and to keep myself organized. I'm gonna make a note on our supplier comparison sheet. Now that leaves us with three suppliers left that we can Negotiate with one of them here is only a dollar 13 per unit. And for that reason I'm gonna double check the website because I'm very curious to find out why that unit prices so low. One thing that's interesting to note here is the price per units that's listed is 3 to $4 per unit. But they're quoting a dollar and 13 cents and that's why you always want to send a message to the supplier and not take this price at face value. The reason why this product is so cheap. It seems like is that this is a slightly different product than the one we were after. And if I were to take a look at the type of leash that I was initially interested in, we'll see that it had a very distinct handle to it that this leash here doesn't have. So here's the type of product I was hoping to get with that handle right there. I'm gonna make a note of this in our supplier comparison sheet And that was the dollar 13 per unit. Not exactly the product I am looking for doesn't have grip for a handle. If we take a moment to think back. And remember when we calculated the five x. rule, I remember that we expected to sell the double dog leash for around $15. And that means we wanted to purchase the product with shipping included for $3 per unit. And for that reason we're looking for a seller that can sell it at $3 per unit. But that includes shipping and to make up for that extra shipping cost, I think it's safe to say that we want to find the product at a cost of $2.50 per unit or lower. I think finding this dog leash at $2.50 was a little too much to ask for for this supplier which quoted at $5.70. But for these two suppliers that are quoting $3.70 and $3. I think it's more reasonable. And I'm also going to say that I know this price maybe a little bit low for you but I'm willing to go a little bit higher on the minimum order quantity. And that's because if they're able to get the right unit price for us, I think it's safe to consider ordering two or products at once. So let's send a message. Now the first one I'm gonna do is New mail. So I'm gonna look for the supplier up here and I found them right here. Now I'm gonna say hi Kelowna, thank you for the quick response. The product looks great. Unfortunately the unit price is a little too high for me. Would you consider lowering the price per piece to $2.50. I can increase my minimum order quantity if you lower the price per piece. 22 50. Thanks. And since I'm sending a very similar message to the other supplier, I'm just gonna copy this. So now that I've sent that response, I'm gonna go back to our sheet and make a note of that. So I was a new meal. Send message. They lower it to and I'm going to send the same message to the supplier over here and that supplier name Izzy Woo senior. So I'm looking for that. Here it is. And I'll send a message, make sure I get the name right and send that message. And now make a note in the Excel doc. As you can see there's nothing special to this process of negotiating with suppliers. The most important thing is to realize that everything is negotiable and always be friendly when you're talking to them, but don't be afraid to ask if they'll lower the price. And the worst that can happen is they'll say no. In this video, we evaluated some of our supplier offers and started to negotiate. In the next video, we're going to run our suppliers through the supplier, scoring rubric, pause this video right now and don't move on until you've created counter offers
Class Materials
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Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.