Action - Evaluate Your Samples Using Our General Criteria
Lesson 55 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Action - Evaluate Your Samples Using Our General Criteria
Lesson 55 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
55. Action - Evaluate Your Samples Using Our General Criteria
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Action - Evaluate Your Samples Using Our General Criteria
in this video, we're going to evaluate your product samples using our general criteria. I have my product sample in my hand right now. But I also wanted to take some photos so you can see what the sample looks like as we go through these questions. Now, I'm just gonna walk through these questions for one of my product samples and you're gonna want to do the same process for all the 2-3 product samples that you ordered. So in your resource packet you're going to want to open up number two general sample questions and now we're just gonna walk through and answer some questions about this product. The product name is the double dog leash for the sample number. I'm going to open up this pro format invoice and just copy the order number here. Now you don't have to include this piece of information if you don't want, but it just helps me to keep things organized. Now I'm going to put the name of the supplier company and that was you woo that lead pet products. After weighing and measuring th...
e product, it turns out it weighs £0.07 ounces And I measured the product when it was all folded together and it turns out it's about 8" by four by two inches. And let's start answering these questions. Would you feel satisfied if you bought this product? And after playing with this product? I would say yes, absolutely. I was very pleased with the overall quality of this product and if I were to buy it for myself, I would be happy with it. Next up is does this product satisfy negative competitor reviews. And one of the biggest problems I saw in the negative competitor reviews was they were worried that the hinge was gonna break or the hinge actually did break, which meant their dogs ran off their leash and they're worried their dog would get run over by a car. So that was a pretty intense negative review. And I saw it a couple times in competitor listings and I really tried to yank apart these hooks as much as I possibly could and there seems like there's no chance that they're going to break apart. I mean I really went at it, that's as much force as I possibly could and I don't think these hinges are going to break. I would feel very safe if my dog were to be on this leash or both of my dogs were to be on this leash. So I would say yes, this product satisfies negative reviews And lifecycle testing test the product 100 times. Is it still working? And this is obviously very hard to do, you're not going to get 100 uses out of your product, But you're trying to simulate 100 uses. So for example, if your product had a button that the user was going to press every time they use it, you'd want to quickly press that button 100 times and make sure it holds up with lots of use. Now that was pretty hard for me to do with this double dog leash. I try to think about different ways that I could do lifecycle testing on it, but there's not much I could do. The best I could do is what I did in the last question where I just yanked on the different hinges to make sure that even if this got a lot of use from a lot of different big dogs that it still would hold up and not break. And I would say to the best of my knowledge and ability that this product with stands as many tests that I could throw at it. So I'm gonna say yes, next up is the product quality and overall, I would say that the quality is very good, it's not excellent. I mean it does feel like it's not the best quality product, but overall I'm happy with it. And the supplier communication was excellent. My supplier responded to my questions very quickly and the product feel after feeling this material, I would also say it's very good. The whole thing feels really nice. Even this thread that the dog leash is built on feels pretty nice quality and you can see it up close right here in this bottom right hand photo and I would say the product durability is very good. It feels like it's not gonna break easily. So as you can see these are general questions and a lot of them are not necessarily required for the double dog leash. But we just wanted to give you a place to start when you're evaluating the quality of your sample. And in the next video we're going to get very specific and have you create your own criteria that's specific to your product. But for now let's finish answering these questions. Could you add a size variation? Now, technically you could, you could offer a smaller one for smaller dogs and a bigger leash for bigger dogs. But I don't think that would be worth it. I mean this product seems like it would hold up for some really big dogs, but it would also work for smaller dogs. So with the double dog leash, I don't think it makes sense to add a size variation. Now, what I could easily do is add a color variation. So let's say in the future this double dog leash is selling well and I want to start selling a bright red one or a pink one. That's definitely a possibility. And could you offer premium quality for example, an IPhone eight versus an IPhone 10 with the double dog leash? I don't think so. I don't think it would make sense to offer a really high quality dog leash versus and not as high quality dog leash, it really seems like this product is gonna do the trick. So I'm gonna say no and that's it. So now we've evaluated the product sample using our general sample questions. Now you're gonna want to walk through all these questions with each of your three product samples and this should give you a good idea of what you should be looking for. And also allow you to quickly compare the quality of each of your three samples. And very often when you order two or three product samples right away, there's gonna be one clear winner. It's going to be obvious which supplier you're going to choose. But sometimes it's not going to be so obvious. And hopefully these questions will give you a good idea about how to compare your different product samples, pause this video now and go evaluate the quality of your samples using our general sample criteria. In this video, you evaluated the quality of your samples using our general sample criteria. In the next video, you're going to create product criteria that's specific to your product.
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Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.