Setting Expectations
Lesson 5 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Setting Expectations
Lesson 5 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
5. Setting Expectations
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Setting Expectations
in this video, we will cover setting expectations as for the first expectation, just know this is not a get rich quick guide. I've been scammed by these people in the past when the internet wasn't as trustworthy, all these people boasted with their fancy cars and leverage the creative through money. Amazon FDA is not easy. It is a lot of hard work though, it may be easier to break into than other opportunities out there. The reason is, is because amazon breaks down the e commerce barriers for you. Whereas it wouldn't be possible unless you were making millions in revenue. I just want to be completely transparent with you that you will have to work hard, this will be your second job and at times you will want to quit but those that persevere will become successful next I'd like to talk about money. Some of the earliest adopters to amazon FDA knew that the human brain release endorphins when money was brought up and they just said they were making millions, that might have been possible ...
for some, but I'm sure they exaggerate significantly, they're probably just talking about revenue and not about profit. Would that be said, don't expect a lot of money to be generated in the beginning of amazon FB A you should be expected to lose money in the beginning, just like a startup, you put a lot of money down and you will be in the hole for a while. Typically I am in the red for a few months with my amazon listings before I turn a profit. This is actually incredibly necessary because in the beginning you will need sales and reviews. You also will have to compete on price in the beginning and you will slowly start to gain traction and soon it will take off. Also, some sellers boast how much money they are making off of just one item. In reality, many items have a natural selling point where they taper off all of my items on amazon have a typical peak where they end. This is because I'm not niche categories and the categories are relatively state, but not that much traffic. The great thing about this is I am on page one of every single one of my listings and I have consistent sales. Just don't expect one item to be your golden ticket to freedom. As for the competition, there are many sellers out there that will undercut you on price. This will happen to you at some point and has happened to me on every single one of my listings. There's a lot of competition on amazon and you'll be competing with everyone else out there. I don't want you to offer anything low quality or try to fill the gap somewhere where there isn't one, this is not fulfilling. I want you to make this into a full full fledged business. You should be fulfilled with your business and shouldn't feel like you're scamming anyone provide true value and make people excited about their products. They're buying the next is learning as a rookie, you will be willing to learn from every single situation and make adjustments to your assumptions, be flexible and learn from every single thing you do. Do you not breweries through this course? Learning passively like you did in school, take time to pause and think critically. Like we mentioned earlier, there's an action based course which means you will be learning through experience as we go through these tests together, think through every single situation and reflect. I recommend that you have a notebook out to take notes as you go through this course so you can reread your notes at a later period. This is not the type of thing where you learn and regurgitate information. You will need to use critical thinking and read between the lines. If everyone else is doing one thing look deeper, you will uncover insights that no one else has ever thought of. Finally work hard and have fun amazon FB A and product sourcing is so much fun. It's honestly like christmas as a child when there was a huge package from china that arrives on my doorstep. I get so excited and immediately go and open it. The best way and the only way you will succeed is when you have fun. This is the best way to keep yourself motivated, educated and moving forward. Challenge yourself, think outside the box, make it a game, do anything you can do to make this, your hobby, your passion. I wish you the best of luck and I hope you enjoyed this course. In this video, we covered setting expectations on the next video. We will cover the key concepts.
Class Materials
Free Download
Bonus Materials with Purchase
Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.