Action - Research Competition For Our Product
Lesson 39 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Action - Research Competition For Our Product
Lesson 39 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
39. Action - Research Competition For Our Product
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Action - Research Competition For Our Product
in this video. We're going to research the competition for our product and the sheet we're going to be using to do this is the competition research cheat sheet. You can find it in your resource pack it or download it as an attachment to this video. And we're gonna do this for the double dog leash. I'm gonna start by typing that in as the product name and next up we want to type in the product key words. We're going to use a tool we used earlier called google keyword planner to find these keywords, Let's open up an internet browser from here, type in google keyword planner and then click on this adwords dot google dot com slash keyword planner from here, you'll have to sign in if you aren't signed in already. Once you're signed in, we want to click on tools and then click on keyword planner. Then let's click on search for new keywords using a phrase website or category. And I'm gonna type in double dog leash here, scroll down and get ideas. I'm gonna put in the top five or six keywords ...
here, I'm gonna go back type in double dog leash, dog colors, dog harness, dog leash, dog leads and leather dog collars. Now I'm gonna add up these keywords and get Google search volume and just like before when it gives us a range, we're going to count the higher end of that range. 10,000 plus a million plus 100,000 plus 100, plus 100,000 plus 100,000. That gives us 1,400, and 10 google search volume one million, 410,000 searches. Next up is number of sellers for the product we're gonna want to head over to amazon dot com and type in double dog leash. And what I'm gonna do is I'm gonna start at the top ignoring the two sponsored listings and just count how many related products I see and the reason why I'm not using unicorns smasher to do this is it only shows you products on the first page and we're going to go to the second, the third and maybe the fourth page and keep counting until we stop seeing double dog leash products 1, 234. After doing a lot of counting, I arrived at 70 sellers selling a double dog leash or something similar and the number may seem very high and worrisome, but a lot of the products that I found were dog leash couplers such as this, which although they're similar, they're not the same product that we're selling because ours has a handle on it. I wanted to get a good big picture of the competition and that's why I included those in my account to find the average selling price of the product. We can go to the front page and open up a unicorn smasher tool And here what Unicorn Smasher does for us is it gives us the average price of the items on the front page and that price is $12.83. Next up is the average sales rank. If we look at the average sales rank here For the items on the first page, that's 28,916. Next up is the average number of sales. And unfortunately our unicorn smasher plug in cannot do this. And for that reason, I'm gonna pull up Jungle Scout Pro. If you decided not to get Jungle Scout Pro, Then I would just leave this column blank for now and move on to the next one. Using jungle scout pro. We find that the average number of sales for products on the front page is 211. The reason why I'm only looking at the average sales rank and the average number of sales for products on the first page and not for all of those other sellers selling our product is because I'm confident that we can rank our product on the first page. For that reason, we want to look at the page where we're gonna be competing and not on the 2nd, 3rd or fourth page where our product is not gonna be. Anyways, Next, we have average number of reviews and we could pull up unicorn smasher and see the average number is 210. And lastly we have positive and negative things that people are saying in their product reviews to find this out. I'm gonna spend some time reading the reviews for these products and then I'm gonna write down any notes that I have if you want to make this process quicker. Rather than reading every single review, you can click on five star and just read the five star reviews and click on the one or two star and just read those reviews. After reading a lot of reviews, I was able to find some common, positive things that people were saying and also some common negative things that people are saying. In the next video, we're going to see if we can use this information to come up with some product improvements. In this video. We researched the competition for our product and in the next video we're going to come up with possible product improvements, pause this video right now and don't move on until you've researched competition for your product.
Class Materials
Free Download
Bonus Materials with Purchase
Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.