Amazon PPC Key Metrics & Terminology
Lesson 98 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Amazon PPC Key Metrics & Terminology
Lesson 98 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Amazon PPC Key Metrics & Terminology
this is a heavy hitter, but we're going to talk about amazon PPC key metrics and terminology. So these might be slightly boring here and there. But you're gonna really have to understand these key metrics into the terminology before you dive into amazon. Otherwise you're gonna be blindly spending money and actually probably not even generating these products sales. On a positive note, you might be spending more to get a product sale than you're actually gaining out of it. And all that we resulted is more sales, but a lot of losses. So our first key metric is the advertising cost of sales. You probably forget what what that means again, but you're gonna see a cost and you're gonna see this everywhere and it's gonna be your most important metric that you're gonna be looking at all the time and see what happens. So this is actually the percent of attributes sales, spending advertising. And this is calculated by taking the total spend by the sales. For example, if you spent $4 on advertisi...
ng resulting in attribute sales of $20, you're a cost would be four divided by 20, Which would be 20%. So what's in it attributes sales. That means that somebody has to click on your actual product for the advertisement and generate a sale from there. If they never, if let's say if they just went to your normal product listing, but you have, we're running advertising that wouldn't be an attributed sale. So it wouldn't count towards this, which is actually a really good thing because you don't want to get charged for that and you don't want to have an advertising cost of sales metric completely wrong. So there's an attribute sales. You can look at this later. It's basically the total product sales generated within one week of clicks on your ads. Um this is so basically what I'm saying is Attribution Attribution day is going to be a one week seven days across from those clicks. So what that really means is that once somebody clicks on your ad weights six days and then it goes to your normal product and buys it, it would still be attributed to an ad because they already click the add and learned about your product there. If it was on the eighth day, it wouldn't be a tribute to an advertisement. It would be a tribute to your own sales. Remember your sales data can take up 20-48 hours to populate. This just takes a while, just, we'll talk about that later. But don't worry if you're not seeing clicks, you're freaking out because there's zero clicks on your Advertisement just because it takes about 48 hours to populate. So impressions, the impressions are the number of times your ads were displayed and seen by user. Remember these are not unique impression and a single person can view your ads multiple times essentially. I could be looking at your ads five different times and that would be worth five impressions for your advertisements clicks. So the number of times your ads were clicked by the user. Once again these are not unique clicks and they can be clicked on by a person many times. This is you. Somebody sees your ad collects it and then it brings them to your landing page for your actual product. That is what clique is. But I can actually click your product but five times if you want. Remember these clicks can be identified and can they can remove invalid clicks from your reports. That's from amazon side. Don't have to worry about that but there can be invalid clicks on that end. We're gonna go next to the default bid. Your keywords default bid. So what this means is you can set all your new keywords for an automatic default bid. For example let's say I have a lot of money and I want to set $5 default bid. That basically just means that Every time you create a new keyword it will default at $5 for a bit. I recommend if that I started on 50-75 cents. It kind of varies because Amazon PPC market is always changing but I usually set it there and then manually changed afterwards. I actually never really keep the default bit but it's really important to know this keywords so the number of keywords each adds that contains is pretty important. It has so many you can have an ad set and have one keyword or many different keywords. This number will say how many keywords are actually in this and it really matters once you're doing manual campaigns. Similarly ads, the number of ads each ads that we contain, you can see all the ads in there but it could be one product with seven different variations and that would be seven different ads in there, spend this amount of money spent during the selected time range. So literally just spending $1000 within seven days that will show up there. The time range is selected in the top right corner. You can select uh seven days which week day, lifetime monthly, there's all these different variations or you can even select custom for a specific day range, click through rate or cTR is really important. This clicks to impressions which is C tr there's a rate of clicks to impressions. So you have one click for 100 impressions, that's 1% CTR. And finally the last metric to talk about is the CPC or cost per click. This is exactly what every click costs. So let's say you have 100 Klicks And you spend $1,000. Each click is costing you $10. That would be way too high and that won't happen but that's where CPC is. So now you know those are the key metrics and terminology, you'll need to know once you go into amazon PPC and once we go through search term reports and all these other different things such as the amazon dashboard, you're gonna learn about these key metrics and you're not gonna know them easily by heart. But if you ever need to just come back to the sheet and you're good to go.
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Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.