Action - Find Possible Product Improvements
Lesson 40 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Action - Find Possible Product Improvements
Lesson 40 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
40. Action - Find Possible Product Improvements
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Action - Find Possible Product Improvements
in this video, we're going to use this information from people's product reviews and see if we can come up with any possible improvements that we can make for our product, once we have an idea on how we can make our product better, then we can talk to our supplier and either see if they can make that improvement themselves or talk to the manufacturer they work with to make that improvement. This is by no means a necessary step. But if we are able to find something that can make our product better than our competitors, it's gonna give us a huge advantage. I'm gonna start off by reading the positive things and this will give us ideas about what's important to make sure our product has and then we'll move on to the negative things and that's where we can really see if there's any possible improvements. The positive things that I saw people saying about the double dog leash was that it was easy to clip on and off. It adjusts easily to the height of their dog. It resisted tangling. It was s...
imple to use. And they really liked the swivel which prevented the leash from tangling when it came to the negative things that they were saying in their reviews. They said the leash was too small and doesn't separate the dogs far enough. It wasn't strong enough for big dogs, it was too big for smaller dogs. The material was cheap and the leash was slipping through the buckle, it was too big and heavy for small dogs and the least tears and the dogs run free. That would be a lot of things to improve upon. But after reading them, I noticed that too were way more common than all the others and the two biggest complaints where the leash would tear at a weak point and the dog would run free and the owner would freak out, worrying that their dog would get hurt or they had small dogs and they found the double dog leash to be too big and heavy to use with their small dogs. With this in mind, it gives me some ideas on how we can improve. The first thing we could do is talk to our supplier and see if there's a way to reinforce the material around the weak points to make sure that it doesn't tear and break a few months after the owner buys it. And when it comes to the small dog problem, we could either sell two different variations, one for bigger dogs and one for smaller dogs. Or another possibility might be to make cars specifically for small dogs and then advertise it in that way. In this video, we found possible product improvements for our product. Congratulations. You have finished mini goal five and completed your final research for your product. That's awesome. You have now completed the course in the next section. We'll go to our conclusion part of the course where we review everything you've done so far and then also talk about where you can get support as you move forward, pause this video right now and don't move on until you've looked to see if you can find any possible product improvements.
Class Materials
Free Download
Bonus Materials with Purchase
Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.